Seven ideal characteristics of a B2B influencer
Influencer Marketing is becoming increasingly recognised as an important component in the marketing mix*, particularly with the rise of digitally-enabled customer empowerm… Read more
Peter is an expert in relationship marketing and customer experience management. He is a Director of Customer Attuned, helping clients to develop new and innovative ways to find, engage and satisfy customers.
Influencer Marketing is becoming increasingly recognised as an important component in the marketing mix*, particularly with the rise of digitally-enabled customer empowerm… Read more
Customer Attuned director Peter Lavers will be co-hosting an IBM Watson Commerce B2B tweetchat with Melissa Gonzalez (award winning retail strategist) on Tuesday 13 February a… Read more
A little while ago a Helsinki-based customer feedback analytics company called Lumoa asked me to contribute to a blog series they were writing on the future of Customer Experienc… Read more
We’re delighted to report that one of our founding directors Peter Lavers has again been featured by Capterra as one of the top influencers in the world in the field of Custom… Read more
Customer Attuned clients NS&I and Atos have been featured in a great article from NelsonHall on transforming the digital customer experience.
You can read the full article a… Read more
Like many people who run relatively small B2B companies in the UK I have looked on in dismay at the collapse of our second largest building company.
I have no wish to add to the finger-… Read more
Location-based services (LBS) enable smartphone apps to supply the end user with geo-specific information and marketing content that is real-time and relevant to their exact… Read more
It’s hard to believe that the Credit Crunch hit the global economy a whole decade ago!
Readers in their mid-thirties and under may not have experienced anything in their professio… Read more
Conversation with Kadir Dindar, Head of Global Practice Customer Intelligence, SAS
I met Kadir at the SAS Analytics Experience conference in Amsterdam and had a great chat with h… Read more
Our friend and key Associate Paul Weston has published a great article on customer data quality reporting, which is a must-read for anyone passionate about customer centricity a… Read more
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