Our friend and key Associate Paul Weston has published a great article on customer data quality reporting, which is a must-read for anyone passionate about customer centricity and better customer management/CRM.
Paul argues that Customer Data Quality has a huge impact on selling and marketing success as well as a direct impact on the Customer Experience.
We utterly agree – good customer management is dependent on good data!
The article explains the principles and quality measures that he has developed over his many years of experience helping clients make better use of their data to improve customer profitability.
You can read the full article by clicking here!