What Great Customer Data Quality Reporting Looks Like
Our friend and key Associate Paul Weston has published a great article on customer data quality reporting, which is a must-read for anyone passionate about customer centricity and better customer management/CRM.
Paul argues that Customer Data Quality has a huge impact on selling and marketing success as well as a direct impact on the Customer Experience.
We utterly agree – good customer management is dependent on good data!
The article explains the principles and quality measures that he has developed over his many years of experience helping clients make better use of their data to improve customer profitability.
You can read the full article by clicking here!
Peter is an expert in relationship marketing and customer experience management. He is a Director of Customer Attuned, helping clients to develop new and innovative ways to find, engage and satisfy customers.
Latest posts by Peter Lavers (see all)
- Customer Strategy in the B2B Membership Sector - May 27, 2025
- Build a B2B Customer Strategy - May 20, 2025
- Should you implement NPS in B2B? - January 22, 2025
Customer Attuned
