The 6 Segments of Customer Segmentation
In this video Paul Cranston explains the difference between the 6 segments of Customer Segmentation.
Learn how to position customers across the customer segmentation canvas an… Read more
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B2B Trust as a Predictive Indicator
With the role of Trust in leadership and, therefore, within organisations under constant scrutiny, Customer Experience expert Peter Lavers asks the question: Is measuring Tr… Read more
Leveraging MBTI to build successful B2B relationships
Leveraging MBTI to build successful B2B relationships
As part of our comprehensive AMPLIFY sales and account management development programme, we include a module that explor… Read more
Relationship Crises and Trust
Relationship Crises – How the Principles of B2B Trust Can Get You Through
In his last two blogs, Customer Relationship consultant and Customer Attuned co-founder Peter Lavers c… Read more
Making MBTI Work For Sales Teams
Making MBTI Work For Sales Teams. The Myers Briggs Type Indicator (MBTI) is the most widely used assessment of psychological type and an enormously insightful tool when understo… Read more
Relationship Transitions – Testing the Resilience of B2B Trust
Relationship Transitions – Testing the Resilience of B2B Trust
In my last blog about contract activation, I considered how important the activation / onboarding phase is to the e… Read more
Trust-Based Customer Segmentation
Our purpose at Customer Attuned is “to [help clients] build a culture of Customer Centricity based on B2B Trust so that sustainable, mutually beneficial and profitable… Read more
Discover the Power of SDI in B2B Sales
Discover the Power of SDI in B2B Sales: A Game-Changer for Your Team
As part of our comprehensive AMPLIFY sales account management capability development program, we include the… Read more
Contract Activation – Maker or Breaker of B2B Trust
When the Deal becomes Real
So, the deal has been done, the contract has been negotiated and signed, salespeople are eagerly anticipating their bonus, and the “go live” date has bee… Read more
Segmentation for Customer Success
Customer Attuned consultant Paul Cranston finishes his series of posts by discussing the value of Segmentation for Customer Success. This follows the first post that looks at th… Read more
building a culture of customer centricity based on B2B Trust
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