Customer Strategy in the B2B Membership Sector
Membership organisations are an important part of the B2B commercial landscape, offering many kinds of benefits to members including enhanced networking opportunities, indu… Read more
Our Customer Strategy services are based on expertise and experience across multiple industries. Read our Customer Strategy insights.
Build a B2B Customer Strategy
Following hundreds of client engagements focused on Customer Experience (CX) and Customer Strategy, co-founder of Customer Attuned and CX influencer Peter Lavers provides in… Read more
Entrepreneurialism in B2B sales
Fostering Entrepreneurialism in B2B Sales and Account Management
How can large B2B organisations foster greater entrepreneurialism within their sales and account managemen… Read more
AMPLIFY Account Management Training and Trust
The latest interview in our journey through the application of trust in business-to-business, Alan Thompson chats about AMPLIFY and its relationship to trust.
Paul Cranston in… Read more
The Partner Relationship Survey and Trust
Continuing to explore the application of trust in business-to-business, Peter Lavers answers questions about the Partner Relationship Survey and its relationship to trust.
I… Read more
Should you implement NPS in B2B?
Should you implement NPS? Top 5 Critical Factors when considering a VoC Programme in B2B
Customer Attuned Customer Strategy Consultant Peter Lavers, asks whether B2B organisa… Read more
The 6 Segments of Customer Segmentation
In this video Paul Cranston explains the difference between the 6 segments of Customer Segmentation.
Learn how to position customers across the customer segmentation canvas an… Read more
B2B Trust as a Predictive Indicator
With the role of Trust in leadership and, therefore, within organisations under constant scrutiny, Customer Experience expert Peter Lavers asks the question: Is measuring Tr… Read more
Leveraging MBTI to build successful B2B relationships
Leveraging MBTI to build successful B2B relationships
As part of our comprehensive AMPLIFY sales and account management development programme, we include a module that explor… Read more
Relationship Crises and Trust
Relationship Crises – How the Principles of B2B Trust Can Get You Through
In his last two blogs, Customer Relationship consultant and Customer Attuned co-founder Peter Lavers c… Read more
building a culture of customer centricity based on B2B Trust
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