Trust-Based Customer Segmentation
Our purpose at Customer Attuned is “to [help clients] build a culture of Customer Centricity based on B2B Trust so that sustainable, mutually beneficial and profitable… Read more
Customer Management Insights
Customer Management defines how you treat your customer, read insights from our experts including CX Influencer Peter Lavers
Segmentation for Customer Success
Customer Attuned consultant Paul Cranston finishes his series of posts by discussing the value of Segmentation for Customer Success. This follows the first post that looks at th… Read more
Customer Segmentation for Sales
Customer Attuned consultant Paul Cranston considers the value of Customer Segmentation for Sales Teams. This is the second in this series that explores how this new approach to s… Read more
The B2B Customer Segmentation Canvas for Marketers
Typically, Customer Segmentation helps marketers with lead generation, perhaps with a more targeted email campaign or even direct mail. We believe GREAT segmentation benefit… Read more
B2B Customer Segmentation that Unlocks Potential Value
B2B Customer Segmentation that unlocks potential value
In B2B, most companies don’t need a segmentation model to know who their best customers or brokers are. They just need to lo… Read more
The Dimensions of the Customer Segmentation Canvas
It’s the two dimensions of the B2B Customer Segmentation Canvas that make it special as a tool within organisations. These dimensions are different from conventional segmentat… Read more
A New Approach to B2B Customer Segmentation from Customer Attuned Ltd
Customer Attuned introduces a new approach to segmenting your B2B customers so that you can better identify and manage the customer relationships that are going to power your gro… Read more
Great insights shared by cross sector business leaders
We were fortunate to share the company , thoughts, views and insights with a group of senior leaders across a number of varying sectors at a dinner in London on 20th February.
A numbe… Read more
Strategic Objectives – Be Careful What You Wish For!
Strategic Objectives – Be Careful What You Wish For!
The Unintended Consequences of Un-Customer Centric Strategic Objectives
Many of you be aware of the Netflix fe… Read more
Peter Lavers looks back at new product launches
Rolls-Royce Silver Seraph and Bentley Arnage launches 25 years on
Many of you will know that our founding director Peter Lavers’ early career was with Rolls-Royce and Bent… Read more
building a culture of customer centricity based on B2B Trust
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