Customer Management Archives - Page 4 of 9

How Attuned are Customer/Supplier Business Relationships in the Outsourced Services Market?

February 5, 2019/in Customer Management /by Peter Lavers

The global outsourced services market is a significant component of the B2B sector, accounting for tens of billions of revenues each year. In essence, outsourcing is the practi… Read more

What Will Your Customer Relationship Quality Be In 2019?

January 11, 2019/in Customer Management /by Peter Lavers

Amongst all the predictions and forecasts that you’ll read as we enter 2019, here’s one that I’m 100% certain will be spot-on for B2B companies this year: The quality of your custom… Read more

What is the customer reaction to GDPR telling us about our data culture?

October 26, 2018/in Customer Management /by Peter Lavers

I am delighted to be recognised by SAS as an influencer in the realms of Customer Experience, value analytics and CRM. In my collaborative role with them I have been reading the resu… Read more

Managing Distributors as Partners

August 1, 2018/in Customer Management /by Dr Mark Hollyoake

Our new book is out! It’s only taken three years to write….. MANAGING AND DEVELOPING YOUR DISTRIBUTOR RELATIONSHIP Are you considering using distributors, or unsu… Read more

Credit Crunch 10 Years On – 4 Seismic Changes in B2B Customer Management

November 22, 2017/in Customer Management /by Peter Lavers

It’s hard to believe that the Credit Crunch hit the global economy a whole decade ago! Readers in their mid-thirties and under may not have experienced anything in their professio… Read more

Is your distributor up to the challenges ahead?

November 20, 2017/in Customer Management /by Dr Mark Hollyoake

Is your distributor up to the challenges ahead? We have an evaluation tool (Distributor Evaluation Tool – DAT) that will tell you and highlight what needs fixing or replacing. Us… Read more

Are your people getting the right share of mind / share of voice with your distributors?

November 20, 2017/in Customer Management /by Dr Mark Hollyoake

Are your people getting the right share of mind / share of voice with your distributors? We have the training and development programme to fix it. It cov… Read more

What Great Customer Data Quality Reporting Looks Like

November 1, 2017/in Customer Management /by Peter Lavers

Our friend and key Associate Paul Weston has published a great article on customer data quality reporting, which is a must-read for anyone passionate about customer centricity a… Read more

If Customer Data Is The New Marketing Battleground, Then Analytics Are The New Weapons Guidance Systems

October 3, 2017/in Customer Management /by Peter Lavers

In my previous blog I argued that Marketing and CRM are in exciting times because is it now economically viable to unlock the incredible value that’s often hidden in inaccessible a… Read more

‘More and Better for Less’

August 30, 2017/in Customer Management /by Dr Mark Hollyoake

An environment of uncertainty, change and low inflation, coupled with sluggish market growth, make decisions on how to deliver more value, increasingly hard to re… Read more

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