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Managing Distributors as Partners

Our new book is out! It’s only taken three years to write…..

Are you considering using distributors, or unsure whether you are getting the most from your existing distributors? Or, are you a distributor manager looking to up your game and improve the relationships you already have? This book draws on years of expertise and experience combined with current research to enable you to develop ‘good practice’ distributor management in this increasingly complex field. It focuses on how to select the right partner, manage the right partner, and develop or transition the right partner.

Each chapter will take you through practical steps to enable you to:

• Increase the level of efficiency and effectiveness of your distributor relationships.
• Develop a consistent approach to distributor management within your commercial team.
• Establish distributor management as a core commercial competence within your organisation.
• Reduce the need to change distributor(s) or reversion to the contract to resolve performance issues.
• Enable you to increase the value generating potential from distributor based relationships.
• Create a recognised ‘way’ of managing customers through distributor realtionships.

Let us know if you would like to know more; hello@customerattuned.com


Mark Hollyoake

Mark is a co-founder and Director of Customer Attuned Ltd. He is currently studying for his Doctorate at Southampton University, focused on Trust as a dynamic within business to business customer relationships.

His is an expert in B2B Customer Experience and Customer Management. This includes CM strategy development; execution of improvement plans (incl. organisational modelling for customer management); programme design; and partnership & alliance development.

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