Customer Strategy Archives - Page 9 of 16

What is the customer reaction to GDPR telling us about our data culture?

October 26, 2018/in Customer Management /by Peter Lavers

I am delighted to be recognised by SAS as an influencer in the realms of Customer Experience, value analytics and CRM. In my collaborative role with them I have been reading the resu… Read more

Managing Distributors as Partners

August 1, 2018/in Customer Management /by Dr Mark Hollyoake

Our new book is out! It’s only taken three years to write….. MANAGING AND DEVELOPING YOUR DISTRIBUTOR RELATIONSHIP Are you considering using distributors, or unsu… Read more

CONTACTUM Sales Academy

May 4, 2018/in Sales and Account Management /by Gary Lunt

Had a terrific first session with the graduate intake for the CONTACTUM Sales Academy; very enthusiastic bunch of guys and they will help shape the wider sales academy programme t… Read more

Developing the Sales Academy

May 4, 2018/in Sales and Account Management /by Gary Lunt

Had a great day with Nigel and the sales colleagues from CONTACTUM at an exhibition in Exeter – great insights to help develop the Sales Academy, and first hand experience of deta… Read more

Exporting and International Business Development

November 27, 2017/in Sales and Account Management /by Dr Mark Hollyoake

Are you preparing to make the most of your international trade and business development opportunities pre & post Brexit? A leading bank has recently published a UK trade outl… Read more

Credit Crunch 10 Years On – 4 Seismic Changes in B2B Customer Management

November 22, 2017/in Customer Management /by Peter Lavers

It’s hard to believe that the Credit Crunch hit the global economy a whole decade ago! Readers in their mid-thirties and under may not have experienced anything in their professio… Read more

Is your distributor up to the challenges ahead?

November 20, 2017/in Customer Management /by Dr Mark Hollyoake

Is your distributor up to the challenges ahead? We have an evaluation tool (Distributor Evaluation Tool – DAT) that will tell you and highlight what needs fixing or replacing. Us… Read more

Are your people getting the right share of mind / share of voice with your distributors?

November 20, 2017/in Customer Management /by Dr Mark Hollyoake

Are your people getting the right share of mind / share of voice with your distributors? We have the training and development programme to fix it. It cov… Read more

The Why, What and How of Stakeholder Mapping

November 8, 2017/in Sales and Account Management /by Paul Laughlin

We’re delighted to include this guest blog from our friend an associate Paul Laughlin. Do you have a stakeholder map? Is it up-to-date and do you use it? Those questions freq… Read more

What Great Customer Data Quality Reporting Looks Like

November 1, 2017/in Customer Management /by Peter Lavers

Our friend and key Associate Paul Weston has published a great article on customer data quality reporting, which is a must-read for anyone passionate about customer centricity a… Read more