Sales and Account Management Insights
Developing and implementing an effective sales and account management strategy is critical to your success. Read our thoughts and experiences on best practice.
How good are you at selling and managing relationships within an expert-led industry?
In this article, we look at the role of the sales and/or account management team in creating a… Read more
CONTACTUM Sales Academy
/in Sales and Account Management /by Gary LuntHad a terrific first session with the graduate intake for the CONTACTUM Sales Academy; very enthusiastic bunch of guys and they will help shape the wider sales academy programme t… Read more
Developing the Sales Academy
/in Sales and Account Management /by Gary LuntHad a great day with Nigel and the sales colleagues from CONTACTUM at an exhibition in Exeter – great insights to help develop the Sales Academy, and first hand experience of deta… Read more
Exporting and International Business Development
/in Sales and Account Management /by Dr Mark HollyoakeAre you preparing to make the most of your international trade and business development opportunities pre & post Brexit?
A leading bank has recently published a UK trade outl… Read more
The Why, What and How of Stakeholder Mapping
/in Sales and Account Management /by Paul LaughlinWe’re delighted to include this guest blog from our friend an associate Paul Laughlin.
Do you have a stakeholder map? Is it up-to-date and do you use it?
Those questions freq… Read more
Business Development Managers (BDM) & the Underwriter relationship
/in Sales and Account Management /by Dr Mark HollyoakeThe importance of the BDM role and function in the distribution and customer management of financial services cannot be underestimated. The BDM ensures we gain and maintain the o… Read more
Writing business – It’s all about attitude
/in Sales and Account Management /by Alan ThompsonAt Customer Attuned, one of our sectors of expertise is the insurance industry. Being a ‘non-player’ in the process of underwriting business for customers, we ha… Read more
How many times have you heard someone say – “here is your $64,000 question?” And how many times have you failed to have the right answer?
/in Sales and Account Management /by Gary LuntIf it was easy, the original TV series would never have existed; so, we all know it is difficult to find the answers to some really challenging questions, such as “where will I get my n… Read more
Understanding and building sales capability
/in Sales and Account Management /by Alan ThompsonIn the world of B2B, the capability of your people is crucial to your company’s success. We have drawn from a recent client engagement to share a case study demonstrating how invest… Read more
Medicines and Personal Data have something in common. True or False?
/in Sales and Account Management /by Gary LuntIt’s a tenuous link, perhaps, but for me the common theme is that Medicines and Personal Data are both about to be subject to new regulatory controls. And both will impact businesse… Read more