Customer Attuned Newszine October Issue - B2B Trust explained

Trust is such a heavy word. It carries huge responsibility.

We use it in so many situations and yet, we often test the boundaries, stretching it to see how much wriggle room we have, but one step too far, and it is broken.

Throughout the COVID pandemic, we have all relied heavily on those who ‘have our back’, the ones ‘we can count on’. And this applies just as importantly in business relationships; “How flexible will our customers be with this new normal? Which partners can handle this? Can our suppliers adapt to new arrangements?”

When you have trust in your relationships, your credibility is authenticated a thousandfold. Our very own co-founding Director, Dr Mark Hollyoake, understands the importance of Trust and went so far to have his doctorate academically acclaimed. We are very proud to share his insights with you in his new model B2B Trust DNA™, so your business relationships can prosper for the long term.

Inside the latest issue of the Customer Attuned Newszine, you’ll find:

The Trust Factor – Making B2B Trust Your Business DNA

Introduction to the B2B Trust Evaluator by Peter Lavers
Unpacking the B2B Trust DNA^TM Model by Dr Mark Hollyoake
Developing your people to deliver Trust-based relationships by Alan Thompson
The Trust Factor in Leadership Workshop

Download here

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Ellie Luk

Ellie is responsible for a number of areas at Customer Attuned; as Director, she is responsible in ensuring the company delivers against the company strategy.

As Head of Marketing, Ellie handles the day-to-day execution and deployment of marketing and business development campaigns.

And as Project Manager, Ellie overseas clients projects keeping them on track and ensuring they are delivered within scope and on budget.

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