B2B Customer Management Archives - Page 15 of 16

12 Critical Components of Great B2B Customer Strategy – Part 1

April 29, 2015/in Customer Management /by Peter Lavers

Top CX Influencer, Peter Lavers, shares his expertise on B2B Customer Strategy in this the first of three posts. In my c.100 customer management capability assessments in all typ… Read more

Improving Customer Planning through greater Attunement

April 22, 2015/in Customer Management /by Chris Hudd

We work with many companies across many sectors – food, pharma, industrials, domestic electronics, financial services and others – and assist them with such disciplines as Stra… Read more

CRM Steps for Success – Making the case for change – Part 3 of 7

April 21, 2015/in Business Capabilities /by Dr Mark Hollyoake

Making a powerful case for change will mean your CRM project will get off the ground, it’s easier said than done and there are many steps to consider. What most of the change manageme… Read more

CRM Steps for success – Part 1 of 7

April 7, 2015/in Business Capabilities /by Dr Mark Hollyoake

Tweet to @MarkHollyoake // According to a recent survey by IBM Global Services, 85% of companies are not feeling fully successful with CRM. The remedies having the greatest impac… Read more

What B2B Industry Leaders are saying about Trust

February 28, 2015/in Embedded Trust /by Dr Mark Hollyoake

Customer Attuned recently brought together a group of senior leaders from a number of sectors to debate and discuss the issue of trust – a subject of which it is difficult to turn on t… Read more

Rehabilitating the word ‘equitable’ in B2B customer relationships

February 28, 2015/in Customer Management /by Peter Lavers

In the history of the UK’s financial services industry the name The Equitable Life still stands out in infamy as a company whose public failure in 2000 had drastic consequen… Read more

Why B2B companies need to become more attuned to their clients

February 28, 2015/in Customer Management /by Peter Lavers

Austria’s Prince Clemens von Metternich is said to have made the quote “When France sneezes, Europe catches a cold” when commenting on the impact of the French Revol… Read more

CRM Steps for Success, Part 1 of 7

February 28, 2015/in Business Capabilities /by Benjamin Tresham

According to a recent survey by IBM Global Services, 85% of companies are not feeling fully successful with CRM. The remedies having the greatest impact ‘are not the big ticket ite… Read more

The Great Debate (3) – What B2B and B2C can learn from each other?

June 3, 2014/in Business Capabilities /by Ellie Luk

Our June Customer Management Great Debate was held at the glorious Queen’s House in Greenwich, London, followed by a guided tour of the inspirational Cutty Sark, the world’s most… Read more

The Great Debate (2) – Making B2B Partnerships work – Lord’s Cricket Ground

February 11, 2014/in Customer Management /by Ellie Luk

50 of the brightest B2B industry Sales Support Managers, Customer Experience, Retention Managers, Regional Sales Directors, Supplier Relationship Managers, Programme Mana… Read more

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