Tag Archive for: B2B Customer Management
The Customer Attuned Assessment (CAA®) has quickly established itself as the leading customer management (CM) capability assessment that is 100% focused on B2B companies.
Bas… Read more
An Introduction To The Golden Threads of B2B Customer Management
/in Customer Management /by Peter LaversThe Customer Attuned Assessment (CAA®) has quickly established itself as the leading customer management (CM) capability assessment that is 100% focused on B2B companies.
Bas… Read more
12 Critical Components of Great B2B Customer Strategy – Part 3
/in Customer Management /by Peter LaversThe final post of three in which Customer Experience expert Peter Lavers shares his thoughts on what makes a great B2B Customer Strategy.
In my two blogs on this subject I hav… Read more
12 Critical Components of Customer Strategy – Part 2
/in Customer Management /by Peter LaversContinuing his exploration of B2B Customer Strategy, Peter Lavers writes:
In the first blog on this subject I covered the four “What are we trying to achieve?” components of great… Read more
12 Critical Components of Great B2B Customer Strategy – Part 1
/in Customer Management /by Peter LaversTop CX Influencer, Peter Lavers, shares his expertise on B2B Customer Strategy in this the first of three posts.
In my c.100 customer management capability assessments in all typ… Read more
Improving Customer Planning through greater Attunement
/in Customer Management /by Chris HuddWe work with many companies across many sectors – food, pharma, industrials, domestic electronics, financial services and others – and assist them with such disciplines as Stra… Read more
CRM Steps for Success – Making the case for change – Part 3 of 7
/in Business Capabilities /by Dr Mark HollyoakeMaking a powerful case for change will mean your CRM project will get off the ground, it’s easier said than done and there are many steps to consider. What most of the change manageme… Read more
CRM Steps for success – Part 1 of 7
/in Business Capabilities /by Dr Mark HollyoakeTweet to @MarkHollyoake
//
According to a recent survey by IBM Global Services, 85% of companies are not feeling fully successful with CRM. The remedies having the greatest impac… Read more
What B2B Industry Leaders are saying about Trust
/in Embedded Trust /by Dr Mark HollyoakeCustomer Attuned recently brought together a group of senior leaders from a number of sectors to debate and discuss the issue of trust – a subject of which it is difficult to turn on t… Read more
Rehabilitating the word ‘equitable’ in B2B customer relationships
/in Customer Management /by Peter LaversIn the history of the UK’s financial services industry the name The Equitable Life still stands out in infamy as a company whose public failure in 2000 had drastic consequen… Read more