B2B Customer Management Archives

B2B Customer Management, B2B Trust, Blog, CRM, CRM Publications, Customer Centricity, Customer Experience Improvement, Customer Information Planning, Customer Management, Customer Relationship Strategy, Customer Value Management, Financial Services, Leadership, Marketing, News

Why treating customers fairly should be a top priority

As an independent customer experience expert on the SAS Collaborators Programme, I’m delighted to have my new blog “Why treating customers fairly should be a top pr… Read more

February 3, 2021/by Peter Lavers

CRM, CRM Publications, Customer Centricity, Customer Management, Leadership, Marketing, News, Trust

Peter Lavers Voted as top CX Professional

We’re happy to report that our founding director Peter Lavers has been voted by the readers of the UK’s Customer Experience (CX) Magazine as one of the top 50 CX Profes… Read more

February 2, 2021/by Ellie Luk

B2B Customer Management, B2B Trust, CRM, Customer Experience Improvement, Customer Management Systems, Customer Relationship Strategy, Key Account Management, Marketing, News, Sales Development, Trust

Salesforce Gratitude Campaign

We’re delighted to report that a quote from our director Peter Lavers has been included in Salesforce‘s #SalesforceGratitude campaign. The question was “T… Read more

December 10, 2020/by Ellie Luk

B2B Trust, Blog, Brokers, Sales Capability Development

Losing the opportunity to add value could also lose you trust and the business.

As an insurance broker, your role is to understand my insurance needs and find the best match to the market to meet those needs. Given there are so many direct providers, onli… Read more

June 16, 2020/by Dr Mark Hollyoake

Blog, Business Case Development, Change Management, CRM, Customer Centricity, Customer Experience Improvement, Customer Management, Customer Relationship Strategy, Customer Value Management, Digital, Digital Strategy, Distributor / Intermediary Management, People Capabilities, Sales Capability Development

Not making your targets? Don’t despair!

Most companies are facing their biggest challenges of peacetime history as we navigate through the Coronavirus pandemic. Some won’t make it. Falling sales and profits? Many are… Read more

May 11, 2020/by Peter Lavers

B2B Trust, Blog, The Trust Ladder, Trust, Trust Talks

What is Trust in B2B Relationships?

What is Trust in B2B relationships? This is a question I have been wrestling with since I enrolled on a Doctoral research programme at the University of Southampton. From years of w… Read more

May 7, 2020/by Dr Mark Hollyoake

B2B Trust, Blog

The Power of Business to Business Trust

Is it possible to systematically develop trust to a mutual competitive advantage in B2B? This is the question I have been wrestling with since I enrolled on a Doctoral research pro… Read more

April 28, 2020/by Dr Mark Hollyoake

Blog, Customer Value Management, Customer Value Segmentation

Look at your customer segments, can you see the value?

Look at your customer segments, can you see the value? Where is the growth? Who are the top spenders? How do you classify them? How do you get them to spend more? This is what customer v… Read more

February 25, 2020/by Gary Lunt

AI, Blog, CRM, Customer Experience Improvement, Customer Management, Customer Management Systems, Digital, Digital Strategy

9 Live Chat Benefits for B2B (Infographic)

When it comes to dealing with customer requests and complaints, speed is of the essence. Or, at the very least it should be. Research shows that the average time for customer servic… Read more

February 24, 2020/by customerattuned

B2B Trust, Building Trust into your Customer Plans, Customer Attuned Assessment, News, The Trust Ladder, Trust, Trust Talks

Mark Hollyoake gains his Doctorate on B2B Trust

Huge congratulations to one of our directors, Mark Hollyoake, for successfully completing and passing his Doctorate, analysing and proving the constituents of B2B Trust. Is it… Read more

January 27, 2020/by Peter Lavers

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