Tag Archive for: B2B Customer Management

Graphic reading "summer 2025 newsletter" with an image of the newsletter

Summer 2025 newsletter

Our team has been gathering insight into organisational challenges through our hosted senior leaders dinners, through listening during our consulting and through academic re… Read more

Exploring B2B Relationship Lifecycles

Exploring B2B Relationship Lifecycles with Senior Leaders Customer Attuned co-founder and Customer Management consultant Peter Lavers led a lively discussion exploring B2B… Read more
Graphic stating the page title, Customer Strategy in the Membership Sector". It also shows stylised chess pieces mid-game.

Customer Strategy in the B2B Membership Sector

Membership organisations are an important part of the B2B commercial landscape, offering many kinds of benefits to members including enhanced networking opportunities, indu… Read more
Graphic for "Build a B2B Customer Strategy" article, on Customer Attuned's blog.

Build a B2B Customer Strategy

Following hundreds of client engagements focused on Customer Experience (CX) and Customer Strategy, co-founder of Customer Attuned and CX influencer Peter Lavers provides in… Read more
Title graphic that reads "It takes two to tango: building trust-based B2B relationships". The image includes a photo of lower legs dancing a tango.

It Takes Two To Tango

It Takes Two to Tango: Building Trust-Based B2B Relationships   When it comes to building high-performing B2B relationships, trust is everything. Customer Attuned co-fo… Read more

Relationship Crises and Trust  

Relationship Crises – How the Principles of B2B Trust Can Get You Through  In his last two blogs, Customer Relationship consultant and Customer Attuned co-founder Peter Lavers c… Read more

Relationship Transitions – Testing the Resilience of B2B Trust

Relationship Transitions – Testing the Resilience of B2B Trust In my last blog about contract activation, I considered how important the activation / onboarding phase is to the e… Read more