What B2B Industry Leaders are saying about Trust
Customer Attuned recently brought together a group of senior leaders from a number of sectors to debate and discuss the issue of trust – a subject of which it is difficult to turn on t… Read more
Tag Archive for: B2B Customer Management
Rehabilitating the word ‘equitable’ in B2B customer relationships
In the history of the UK’s financial services industry the name The Equitable Life still stands out in infamy as a company whose public failure in 2000 had drastic consequen… Read more
Why B2B companies need to become more attuned to their clients
Austria’s Prince Clemens von Metternich is said to have made the quote “When France sneezes, Europe catches a cold” when commenting on the impact of the French Revol… Read more
CRM Steps for Success, Part 1 of 7
According to a recent survey by IBM Global Services, 85% of companies are not feeling fully successful with CRM. The remedies having the greatest impact ‘are not the big ticket ite… Read more
The Great Debate (3) – What B2B and B2C can learn from each other?
Our June Customer Management Great Debate was held at the glorious Queen’s House in Greenwich, London, followed by a guided tour of the inspirational Cutty Sark, the world’s most… Read more
The Great Debate (2) – Making B2B Partnerships work – Lord’s Cricket Ground
50 of the brightest B2B industry Sales Support Managers, Customer Experience, Retention Managers, Regional Sales Directors, Supplier Relationship Managers, Programme Mana… Read more
The Great Debate (1) – Strategy and Planning at the Churchill War Rooms
The first B2B Customer Management Great Debate launches at the Churchill War Rooms in Westminster.
Customer Attuned have always felt there is a real lack of specific B2B Customer… Read more
building a culture of customer centricity based on B2B Trust
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