Should you implement NPS in B2B?
Should you implement NPS? Top 5 Critical Factors when considering a VoC Programme in B2B
Customer Attuned Customer Strategy Consultant Peter Lavers, asks whether B2B organisa… Read more
B2B Trust is more than a gimmick, read our actionable insights
Tag Archive for: B2B Trust
B2B Trust as a Predictive Indicator
With the role of Trust in leadership and, therefore, within organisations under constant scrutiny, Customer Experience expert Peter Lavers asks the question: Is measuring Tr… Read more
How Trust Impacts Customer Segmentation
How Trust Impacts Customer Segmentation
Trust is a hot topic right now. But here at Customer Attuned, we’ve been onto this subject for quite some time. Our very own founder, Dr Mark… Read more
Excessive Trust – When Trust Goes Wrong
Excessive Trust – When Trust Goes Wrong
In this post Customer Attuned co-founder and academically acclaimed author, Dr Mark Hollyoake provides reveals what happens when… Read more
Introduction to Risk-Based Trust
An introduction to Risk-Based Trust, with Dr Mark Hollyoake
In our second step through the ‘S-Curve of Trust’, Dr Mark Hollyoake provides a brief introduction to Ri… Read more
Relationship Crises and Trust
Relationship Crises – How the Principles of B2B Trust Can Get You Through
In his last two blogs, Customer Relationship consultant and Customer Attuned co-founder Peter Lavers c… Read more
Introducing Everyday Trust
Dr Mark Hollyoake introduces the first of level of trust: Everyday Trust
Customer Attuned believes that trust is a critical asset to every business relationship that, when reali… Read more
Introducing the Levels of B2B Trust
Dr Mark Hollyoake introduces the levels of trust in the S-Curve of Trust
Customer Attuned believes that trust is a critical asset to every business relationship that, when realis… Read more
Trust-Based Customer Segmentation
Our purpose at Customer Attuned is “to [help clients] build a culture of Customer Centricity based on B2B Trust so that sustainable, mutually beneficial and profitable… Read more
The Partner Relationship Survey – How it works
Partner Relationship Survey: How it works
By definition, B2B partnerships are important to both parties. They represent an important investment and involve participation of m… Read more
building a culture of customer centricity based on B2B Trust
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