The B2B Customer Segmentation Canvas for Marketers
Typically, Customer Segmentation helps marketers with lead generation, perhaps with a more targeted email campaign or even direct mail. We believe GREAT segmentation benefit… Read more
Tag Archive for: CRM
B2B Customer Segmentation that Unlocks Potential Value
B2B Customer Segmentation that unlocks potential value
In B2B, most companies don’t need a segmentation model to know who their best customers or brokers are. They just need to lo… Read more
Six lenses of best practice for Customer Charter development
Customer charters can play a key role in manifesting your wider brand promise into concrete standards and commitments that you are happy for your customers to judge you by.
In hund… Read more
Truth Loyalty Webinar with Peter Lavers
Peter Lavers recently took part in this webinar with Amanda Cromhout, CEO of South Africa’s leading loyalty programme experts, Truth.
It was a wide-ranging discussion co… Read more
Making Customer Centricity a Reality – Panel Summary
Customer centricity is a term that has been around for a number of years, but what does it mean in a business-to-business environment and how do we turn the words into a change in the w… Read more
Top 25 CX Blogs
We are delighted to announce that the Customer Attuned blog has been included in HelpSquad‘s list of “25 Customer Experience Blogs to Add to your Weekly Reading List… Read more
Onalytica Interview with Peter Lavers
I was delighted to be interviewed by Onalytica recently – the World’s largest B2B influencer marketplace.
In the interview I’m asked about how I became rec… Read more
Awards Magazine recognises Peter Lavers as Top Influencer
We are delighted to announce that our founding director Peter Lavers has again been recognised as one of the World’s top 50 customer experience influencers, this time by T… Read more
Meet the speakers joining the panel discussion: Making Customer Centricity a Reality
Customer Centricity is a term that has been around for many years, but what does it really mean in a B2B environment?
Join our panellists from very different sectors plus our own res… Read more
Truth Loyalty Webinar
Customer Attuned Director Peter Lavers will be participating in the next Truth Customer Loyalty webinar on 30 June, 2pm BST.
You are invited to join Truth’s CEO Amanda Crom… Read more
building a culture of customer centricity based on B2B Trust
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