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Tag Archive for: Customer Centricity

Peter Lavers

Relationship Transitions – Testing the Resilience of B2B Trust

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Relationship Transitions – Testing the Resilience of B2B Trust In my last blog about contract activation, I considered how important the activation / onboarding phase is to the e… Read more
Paul Cranston

Trust-Based Customer Segmentation

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Our purpose at Customer Attuned is “to [help clients] build a culture of Customer Centricity based on B2B Trust so that sustainable, mutually beneficial and profitable… Read more
Peter Lavers

Contract Activation – Maker or Breaker of B2B Trust

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When the Deal becomes Real So, the deal has been done, the contract has been negotiated and signed, salespeople are eagerly anticipating their bonus, and the “go live” date has bee… Read more
Dr Mark Hollyoake

The Partner Relationship Survey starts with understanding B2B Trust

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The Partner Relationship Survey starts with understanding B2B Trust The partner relationship survey has become an intrinsic element of relationship development for our clien… Read more
Title graphic for blog: How does the Partnership Survey work?
Peter Lavers

The Partner Relationship Survey – How it works

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Partner Relationship Survey: How it works By definition, B2B partnerships are important to both parties. They represent an important investment and involve participation of m… Read more
Paul Cranston

The B2B Customer Segmentation Canvas for Marketers

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Typically, Customer Segmentation helps marketers with lead generation, perhaps with a more targeted email campaign or even direct mail. We believe GREAT segmentation benefit… Read more
Peter Lavers

B2B Customer Segmentation that Unlocks Potential Value

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B2B Customer Segmentation that unlocks potential value In B2B, most companies don’t need a segmentation model to know who their best customers or brokers are. They just need to lo… Read more
Peter Lavers

When is a B2B Customer/Supplier Relationship a “Partnership”?

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When is a B2B Customer/Supplier Relationship a “Partnership”? The business-to-business (B2B) sector encompasses an extremely wide range of customer relationships, from pur… Read more
Peter Lavers

Introducing the Partner Relationship Survey

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Are any of your most important B2B accounts referred to as “partner status” or “strategic partnerships”, inferring a depth of relationship beyond “key” status? You can now under… Read more