Tag Archive for: Customer Segmentation

Title graphic that reads "It takes two to tango: building trust-based B2B relationships". The image includes a photo of lower legs dancing a tango.

It Takes Two To Tango

It Takes Two to Tango: Building Trust-Based B2B Relationships   When it comes to building high-performing B2B relationships, trust is everything. Customer Attuned co-fo… Read more

Customer Segmentation for Sales

Customer Attuned consultant Paul Cranston considers the value of Customer Segmentation for Sales Teams. This is the second in this series that explores how this new approach to s… Read more

The B2B Customer Segmentation Canvas for Marketers

Typically, Customer Segmentation helps marketers with lead generation, perhaps with a more targeted email campaign or even direct mail. We believe GREAT segmentation benefit… Read more

B2B Customer Segmentation that Unlocks Potential Value

B2B Customer Segmentation that unlocks potential value In B2B, most companies don’t need a segmentation model to know who their best customers or brokers are. They just need to lo… Read more

When is a B2B Customer/Supplier Relationship a “Partnership”?

When is a B2B Customer/Supplier Relationship a “Partnership”? The business-to-business (B2B) sector encompasses an extremely wide range of customer relationships, from pur… Read more

Introducing the Partner Relationship Survey

Are any of your most important B2B accounts referred to as “partner status” or “strategic partnerships”, inferring a depth of relationship beyond “key” status? You can now under… Read more

A New Approach to B2B Customer Segmentation from Customer Attuned Ltd

Customer Attuned introduces a new approach to segmenting your B2B customers so that you can better identify and manage the customer relationships that are going to power your gro… Read more