Tag Archive for: Insight Based Selling

Managing customer relationships in a virtual world

In recent months, we have been responding to the challenge that many of our clients have been facing in working in a largely virtual world due to Covid-19 lockdown restrictions. We… Read more

The need for analysts to have improved commercial awareness

I have mentioned before that analysts benefit from stronger commercial awareness. But what do I mean by this term? The easiest way to explain is to set it in context. A lack of commer… Read more

Insight-Driven Marketing – The Intention/Reality Gap

Those who know me will confirm that I am an “accidental influencer”. I’m just somebody who’s passionate about customer experience and business value who started sharing what I wa… Read more

Finding the right answers to your $64,000 questions

So, back with the theme of the original TV series, who wants to win the prize? And here we are with three fabulous questions – where is my significant growth going to come from? Who in m… Read more