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What is Trust in B2B Relationships?

What is Trust in B2B relationships? This is a question I have been wrestling with since I enrolled on a Doctoral research programme at the University of Southampton. From years of w… Read more
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Is it possible to systematically develop trust to a mutual competitive advantage in B2B?

When companies and suppliers are reliant on each other for mutual benefit, is it possible to systematically develop trust to a mutual competitive advantage in B2B? This is the que… Read more