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You are here: Home1 / Customer Strategy2 / Sales and Account Management3 / Trust is Key to Growth in Sales and Account Management
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Trust is Key to Growth in Sales and Account Management

October 31, 2022/in Insight Webcasts, Sales and Account Management /by Dr Mark Hollyoake
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Trust is Key to Growth in Sales and Account Management

Dr Mark Hollyoake was recently asked to lead a talk on B2B Trust with the Institute of Sales Professionals.

In this interactive session, Dr Mark went into detail to explain these key elements:

  • B2B Trust – What is Trust in Sales and Account Management?

  • B2B Trust – How does Trust drive growth?

  • B2B Trust DNA – The Key to Growth in Sales and Account Management

This is a very useful and informative session, so be prepared to take notes and make sure you have a coffee on the go.

With thanks to the Institute of Sales Professionals for hosting Dr Mark Hollyoake.

 

Learn more about B2B Trust with Dr Mark Hollyoake:

B2B Trust 

Trust Evaluation & Development

Embedded Trust 

 

 

 

 

Talk to us – If you want to address the trust that your customers have with your business.

 

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Dr Mark Hollyoake
Mark is a co-founder and Director of Customer Attuned Ltd. He holds a Doctorate from the University ofSouthampton, his thesis focused on Trust as a dynamic within business to business customer relationships.

He is an expert in B2B Customer Experience and Customer Management. This includes CM strategy development; execution of improvement plans (incl. organisational modelling for customer management); programme design; and partnership & alliance development.

Mark's applied work across FMCG, industrials, medical devices, financial services, business services and construction has led to organisations making, significant improvements to their customer management. A large focus of this work has been moving organisations up the Trust Ladder to enable them to benefit from reduced cost to serve, while continuing to innovate and deliver mutual value.

Mark is a Fellow of the Chartered Institute of Marketing and Member of the Institute of Sales and Marketing Management. He holds an MBA in strategy from Henley Business School.
Latest posts by Dr Mark Hollyoake (see all)
  • Why Build Trust? - February 28, 2023
  • Trust is Key to Growth in Sales and Account Management - October 31, 2022
  • Who do you trust when times are tough? - October 19, 2022
Tags: B2B Trust, Building Trust into your Customer Plans, Business to Business trust, Embedded Trust, Trust DNA, Trust Evaluation and Development, Trust in Business to Business
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https://customerattuned.com/wp-content/uploads/2022/10/Trust-the-growth-engine-of-B2B-customer-relationships.jpeg 720 1280 Dr Mark Hollyoake http://customerattuned.com/wp-content/uploads/2022/08/logo-1.svg Dr Mark Hollyoake2022-10-31 11:01:052022-10-31 12:11:45Trust is Key to Growth in Sales and Account Management
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