The Trust Factor - Making B2B Trust your Business DNA - Read the panel summary here

“There is no getting away from the fact that as we start to pick our way through the crisis towards recovery, trust is going to have a far more pivotal role in our customers and suppliers lives than it did before. It’s going to take organisational leaders who champion trust-based ways of working to help forge this sustainable approach to recovery and the delivery of mutual value”.
Dr Mark Hollyoake

On 21 October, we were delighted to host our third online panel discussion and the second in the series: Providing Leadership in the New Normal

Our thanks are extended to an exemplary panel, who shared their insights, time and practical experiences:
– David Haley, Global Head of Business Transformation Services, Atos
– Mumbi Odame, Head of Human Centred Design, Rand Merchant Bank
– David Brown, Distribution & Proposition Agency Leader, Commercial, Covéa Insurance

In this summary, we revisit the key points discussed during the event:

Firstly, we started by exploring what is meant by trust in a business to business context.
Then on how customer behavioural changes in the context of trust they have seen.
Organisational change and the role of trust in the development of B2B relationships
Lastly, as business leaders how the role of trust will evolve as we enter recovery and how the latest thinking in trust development resonates with the panels views.

Download the summary here

Ellie Luk

Ellie is responsible for a number of areas at Customer Attuned; as Director, she is responsible in ensuring the company delivers against the company strategy.

As Head of Marketing, Ellie handles the day-to-day execution and deployment of marketing and business development campaigns.

And as Project Manager, Ellie overseas clients projects keeping them on track and ensuring they are delivered within scope and on budget.

Download the summary here

Watch the discussion here

You might also like