Panel Summary – The Impact of Hybrid Working on How we Build and Manage Customer Relationships

As many UK industries continue to manage the challenges of hosting in-person events, we were delighted to continue with our ongoing series of online panel events on Providing Leadership in the New Normal.

For this seventh event in the series, we extend our sincere thanks to our outstanding panellists who gave up their time to share their experiences, insights and views on how hybrid working will continue to impact how we manage and build trust based customer relationships in the coming years:

Dr Kate Davis, an Associate Professor at Kingston University
Justin Doo, Regional Director, for Europe, Middle East and Africa at Okta, a leading omni-channel identity platform
Chris Withers, Broker Distribution Director at specialist insurer Ecclesiastical Insurance Group.

In this summary, we recap on the key areas discussed by our panellists, namely:

What implications from hybrid working are they seeing in their organisations – firstly on approaches to managing their existing relationships; and secondly, the impact on building new relationships and selling to new clients
Any differences they are seeing between virtual and face-to-face interactions in how their teams are selling their message and getting buy in – e.g. any challenges, advantages, adaptability needed, etc.
Finally, any short-term and longer-term benefits they are seeing / expect to see in how they manage relationships going forward

In addition to this summary, we have edited the panel discussion into short videos so you can choose to watch them in order or simply watch the points you’re most interested in – Watch Videos Here

Read the panel summary here

Customer Attuned helps organisations with developing strong and mutually beneficial customer relationships. We do this through audit and evaluation of the internal and external perspectives and provide consultancy and training to equip you and your teams to build profitable, sustainable and effective relationships.

To help improve your customer acquisition and retention, please contact us.

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Ellie Luk

Ellie’s career began in retail marketing for luxury and main stream brands over 20 years ago in London and in Hong Kong, where she was responsible for creating e-commerce platforms, initiating marketing strategies, developing B2B collaborations and partners and orchestrating customer events and conferences.

A keen project manager, Ellie is firm but patient in controlling and executing marketing communications, building B2B alliances, managing and developing the series of C-Level conferences “The Great Debate” for our B2B clients, enhancing customer relationship management and developing multi-channel customer strategies.