Prof Merlin Stone wins Lifetime Achievement award!

Congratulations Merlin on winning The Professor Derek Holder Lifetime Achievement award! To read Merlin’s interview, click on the article and turn to page 6. And to see th… Read more

Digital Personalisation – The Revolution is upon us! Plotting the user Journey

In my last article I looked at how you should go about building user personas. Recent Gartner research states 80% of CMOs are not ready for the next big step in digital experience man… Read more
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The Great Debate (6) – Customer Centricity Masterclass

“Customer Centricity is the eco-system and operating model that enables an organisation to design and deliver a unique and distinctive customer experience” Doug Leather Over 6… Read more

Digital Personalisation – The Revolution is upon us! Part I, developing Personas

Summary Understand the key first steps in developing a digital personalisation strategy Know more about your customers and their needs Convert more customers by delivering rel… Read more

Take the Golden Threads Survey!

Customer Attuned are delighted to announce a global research exercise that will examine the strategic priorities of B2B companies across industries and geographies. Everyone… Read more