Exporting and International Business Development
Are you preparing to make the most of your international trade and business development opportunities pre & post Brexit?
A leading bank has recently published a UK trade outl… Read more
Credit Crunch 10 Years On – 4 Seismic Changes in B2B Customer Management
It’s hard to believe that the Credit Crunch hit the global economy a whole decade ago!
Readers in their mid-thirties and under may not have experienced anything in their professio… Read more
Is your distributor up to the challenges ahead?
Is your distributor up to the challenges ahead?
We have an evaluation tool (Distributor Evaluation Tool – DAT) that will tell you and highlight what needs fixing or replacing.
Us… Read more
Are your people getting the right share of mind / share of voice with your distributors?
Are your people getting the right share of mind / share of voice with your distributors?
We have the training and development programme to fix it. It cov… Read more
Marketing and CRM without Analytics are Nothing
Conversation with Kadir Dindar, Head of Global Practice Customer Intelligence, SAS
I met Kadir at the SAS Analytics Experience conference in Amsterdam and had a great chat with h… Read more
The Why, What and How of Stakeholder Mapping
We’re delighted to include this guest blog from our friend an associate Paul Laughlin.
Do you have a stakeholder map? Is it up-to-date and do you use it?
Those questions freq… Read more
What Great Customer Data Quality Reporting Looks Like
Our friend and key Associate Paul Weston has published a great article on customer data quality reporting, which is a must-read for anyone passionate about customer centricity a… Read more
building a culture of customer centricity based on B2B Trust
Let‘s chat!
