Customer Attuned are excited to announce the appointment of Andy Field as a Non-Executive Director (NED). Andy is a highly experienced executive and non-executive. His busines… Read more
CONTACTUM Sales Academy
/in Sales and Account Management /by Gary LuntHad a terrific first session with the graduate intake for the CONTACTUM Sales Academy; very enthusiastic bunch of guys and they will help shape the wider sales academy programme t… Read more
Developing the Sales Academy
/in Sales and Account Management /by Gary LuntHad a great day with Nigel and the sales colleagues from CONTACTUM at an exhibition in Exeter – great insights to help develop the Sales Academy, and first hand experience of deta… Read more
Driving Insight
/in Business Capabilities /by Dr Mark HollyoakeOne of our great days with the team at Nomad Foods Europe; many thanks in particular to our colleague Paul Weston and his assistance in creating a tool to assist with market mapping –… Read more
How to use Trust DNA™ for Business Development
/in Embedded Trust /by Dr Mark Hollyoake
Like our personal world, business to business can also be surrounded by fake news, false claims, unethical behaviours and self interest. Never has there bee… Read more
Trust Talk – “Trust as an element of Customer Development”
/in Embedded Trust /by Dr Mark HollyoakeTrust is the buzzword of the moment in Business to Business, the new elixir that clinches contracts, opens doors and pushes up profits without requiring resources or investment;… Read more
Deep-Insight CRQ
/in News /by Peter LaversIn January, our CRQ partners Deep-Insight took their own medicine and conducted a CRQ (Customer Relationship Quality) assessment on their own partners and customers to ask what… Read more
Think 2018
/in News /by Peter LaversWe’re delighted to announce that Customer Attuned director Peter Lavers will be participating at IBM Watson’s showcase Think 2018 conference in Las Vegas in March… Read more
Seven ideal characteristics of a B2B influencer
/in Customer Centricity /by Peter LaversInfluencer Marketing is becoming increasingly recognised as an important component in the marketing mix*, particularly with the rise of digitally-enabled customer empowerm… Read more
Watson Commerce B2B Tweetchat – 13 February, 6pm UK time
/in News /by Peter LaversCustomer Attuned director Peter Lavers will be co-hosting an IBM Watson Commerce B2B tweetchat with Melissa Gonzalez (award winning retail strategist) on Tuesday 13 February a… Read more