Amanda Cromhout, CEO of Truth interviews Peter Lavers, CX Influencer
Peter Lavers recently took part in this webinar with Amanda Cromhout, CEO of South Africa’s leading loyalty programme experts, Truth.
It was a wide-ranging discussion covering:
- How has the emerging discipline of “data science” helped companies’ loyalty programmes be more insight-led?
Has it made “segment of one” theory possible?
How do CVM and the loyalty programmes interact within businesses? - How can loyalty programmes better factor in and recognise length of customer tenure into their rewards and benefits?
- Should your company’s loyalty programme be more about your culture than your marketing tactics/operations/ROI?
If you would like Peter Lavers to speak at your conference, talk to us.
Ellie’s career began in retail marketing for luxury and main stream brands over 20 years ago in London and in Hong Kong, where she was responsible for creating e-commerce platforms, initiating marketing strategies, developing B2B collaborations and partners and orchestrating customer events and conferences.
A keen project manager, Ellie is firm but patient in controlling and executing marketing communications, building B2B alliances, managing and developing the series of C-Level conferences “The Great Debate” for our B2B clients, enhancing customer relationship management and developing multi-channel customer strategies.
A keen project manager, Ellie is firm but patient in controlling and executing marketing communications, building B2B alliances, managing and developing the series of C-Level conferences “The Great Debate” for our B2B clients, enhancing customer relationship management and developing multi-channel customer strategies.
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