https://customerattuned.com/wp-content/uploads/2021/07/Truth-webinar-series-Peter-Lavers.jpeg 360 480 Ellie Luk http://customerattuned.com/wp-content/uploads/2022/08/logo-1.svg Ellie Luk2021-07-16 14:19:312022-06-22 11:48:39Amanda Cromhout, CEO of Truth interviews Peter Lavers, CX Influencer
Amanda Cromhout, CEO of Truth interviews Peter Lavers, CX Influencer
Peter Lavers recently took part in this webinar with Amanda Cromhout, CEO of South Africa’s leading loyalty programme experts, Truth.
It was a wide-ranging discussion covering:
- How has the emerging discipline of “data science” helped companies’ loyalty programmes be more insight-led?
Has it made “segment of one” theory possible?
How do CVM and the loyalty programmes interact within businesses?
- How can loyalty programmes better factor in and recognise length of customer tenure into their rewards and benefits?
- Should your company’s loyalty programme be more about your culture than your marketing tactics/operations/ROI?
If you would like Peter Lavers to speak at your conference, talk to us.
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