Customer Strategy Archives - Page 14 of 16

Digital Personalisation – The Revolution is upon us! Plotting the user Journey

June 29, 2015/in Customer Management /by Benjamin Tresham

In my last article I looked at how you should go about building user personas. Recent Gartner research states 80% of CMOs are not ready for the next big step in digital experience man… Read more

An Introduction To The Golden Threads of B2B Customer Management

June 29, 2015/in Customer Management /by Peter Lavers

The Customer Attuned Assessment (CAA®) has quickly established itself as the leading customer management (CM) capability assessment that is 100% focused on B2B companies. Bas… Read more

Digital Personalisation – The Revolution is upon us! Part I, developing Personas

June 23, 2015/in Customer Management /by Benjamin Tresham

Summary Understand the key first steps in developing a digital personalisation strategy Know more about your customers and their needs Convert more customers by delivering rel… Read more

Are you ready for the Digital Personalisation Revolution

May 20, 2015/in Customer Management /by Benjamin Tresham

80% of CMO’s aren’t ready for the automation revolution, how will you manage it? Plotting your user/customer journey Understand the main customer touch points and how to best ex… Read more

The key characteristics of high performing Customer Management organisations on the Trust Ladder

May 18, 2015/in Customer Management /by Dr Mark Hollyoake

Data from our B2B assessments show marked differences between organisations at the top and bottom of the Trust Ladder. We highlight key characteristics of top performers. KNOWL… Read more

Are you suffering deep dependence with your B2B customers?

May 5, 2015/in Customer Management /by Dr Mark Hollyoake

In the next three blogs we highlight what happens when you suffer deep dependence on your customers and what affects it has on your company – The Trust Ladder can show you how t… Read more

How to build social media into your contact strategy

May 1, 2015/in Customer Management /by Benjamin Tresham

60 Second Strategies: How to build social media into your contact strategy – without the headache There are many systems and methods for understanding social media. Havin… Read more

How effective customer management can add value to your customers

May 1, 2015/in Customer Management /by Merlin Stone

How effective customer management can add value to your customers while improving your bottom line By Mark Hollyoake and Professor Merlin Stone Luvata supplies components and m… Read more

Deep Inter-Dependence – Part 5

May 1, 2015/in Customer Management /by Dr Mark Hollyoake

In article four we explored and discussed the fourth level of B2B customer relational interdependence, that of deep dependence. In article five, we explore ‘deep inter-depende… Read more

Distributor Management Assessment

May 1, 2015/in Customer Management /by Dr Mark Hollyoake

Distributor Relationships as your Competitive Advantage ‘Marry in haste, repent at leisure’ _ this is often the most common problem in B2B distributor relationships. Principa… Read more