Keeping customers at the heart of Innovation

Companies are well aware that they must continue to innovate to survive, but how can they do this in a customer centric way?

In this edition of the Customer Centricity Corner, Peter Lavers interviews Douglas Lines and they discuss B2B companies’ motivations to innovate, and then consider some strategic approaches and the commercialisation of innovation – not forgetting where people fit in this world of digital-led transformation.

Douglas co-authored an extremely useful guide on the business models and strategies of innovation called “How to Create Innovation”, and also part of the team behind the largest library of Innovation & Transformation tools on the Internet – UNITE.

Please get in touch if you’d like to explore ways to make your company’s innovation more customer centric.

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Peter Lavers

Peter is an expert in relationship marketing and customer experience management. He is a Director of Customer Attuned, helping clients to develop new and innovative ways to find, engage and satisfy customers.