Dr Mark’s Virtual Tea Time Chat with Andrew Hough, Institute of Sales Professionals
In this episode, Dr Mark talks to Andrew Hough, CEO of the Institute of Sales Professionals.
The Institute of Sales Professionals has already grown to over 7,000 members across 84 countries and Andrew has already seen a huge shift in behaviour from sales professionals, increased customer satisfaction resulting in improved economic performance.
Grab a coffee and enjoy this candid chat.
Mark is a co-founder and Director of Customer Attuned Ltd. He holds a Doctorate from the University ofSouthampton, his thesis focused on Trust as a dynamic within business to business customer relationships.
He is an expert in B2B Customer Experience and Customer Management. This includes CM strategy development; execution of improvement plans (incl. organisational modelling for customer management); programme design; and partnership & alliance development.
Mark's applied work across FMCG, industrials, medical devices, financial services, business services and construction has led to organisations making, significant improvements to their customer management. A large focus of this work has been moving organisations up the Trust Ladder to enable them to benefit from reduced cost to serve, while continuing to innovate and deliver mutual value.
Mark is a Fellow of the Chartered Institute of Marketing and Member of the Institute of Sales and Marketing Management. He holds an MBA in strategy from Henley Business School.
He is an expert in B2B Customer Experience and Customer Management. This includes CM strategy development; execution of improvement plans (incl. organisational modelling for customer management); programme design; and partnership & alliance development.
Mark's applied work across FMCG, industrials, medical devices, financial services, business services and construction has led to organisations making, significant improvements to their customer management. A large focus of this work has been moving organisations up the Trust Ladder to enable them to benefit from reduced cost to serve, while continuing to innovate and deliver mutual value.
Mark is a Fellow of the Chartered Institute of Marketing and Member of the Institute of Sales and Marketing Management. He holds an MBA in strategy from Henley Business School.
Latest posts by Dr Mark Hollyoake (see all)
- Stop hiding behind your computer and get out to see your customers! - March 6, 2024
- B2B Trust Research: What are Boundary Spanners? - January 31, 2024
- A Business to Business Model of Trust - June 27, 2023
