Tag Archive for: B2B Customer Management

Paul Weston

Six barriers to meaningful Customer Value Analysis – and how to get over them

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There can be little doubt that understanding how ‘value’ is distributed across their customer base is important to virtually all commercial organisations. Reflecting the valu… Read more
Ellie Luk

Panviva’s Top CX Influencers

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International recognition as a top influencer / expert in the field of Customer Experience (CX) is not something that Customer Attuned’s co-founder Peter Lavers has act… Read more
Alan Thompson

Providing Leadership Through Change & Uncertainty – 17th October, Birmingham

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Following our successful breakfast event in Edinburgh earlier in the year, we are delighted to be running a similar event in Birmingham on 17th October. Our thanks to Barclays who… Read more
Peter Lavers

Peter Lavers included in Top Customer Service Influencer List 2019

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Customer Attuned Director Peter Lavers has again been named as one of the world’s top customer service influencers. He has been featured on Fit Small Business’s Top Customer Serv… Read more
Alan Thompson

Customer Management In a World Of Intermediaries and Brokers — “Do You Understand How It Works?”

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Are you new to marketing or strategy in B2B insurance? Or have you worked in the industry for a while and want to add more value to propositions, relationships and customer strategi… Read more
John O'Connor

Why are Trust and Commitment so Important in B2B?

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“Commitment and trust, rather than (or at least in addition to) power and dependence, are now central to discussions of business relationships. Researchers and practitioners h… Read more
Peter Lavers

Satisfaction or ‘Statisfaction’?

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One of my esteemed colleagues recently sent a draft document to me that had a typo – satisfaction had been spelt with an extra ‘t’, making up a new word ‘statisfaction’. That got me th… Read more
Paul Laughlin

Don’t Neglect the Political Dimension of Applying Analytics or Insight

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To complement recent advice from our guest bloggers, let’s consider the political dimension of applying analytics in business. Annette & Peter have shared useful tips on ap… Read more
Alan Thompson

Financial Services: Developing Quality Relationships With Your Intermediaries

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“To manage great relationships, we need great people” Much of the UK insurance and wealth management industry is reliant on a distribution model centred on the key role of brokers… Read more