Panviva’s Top CX Influencers
International recognition as a top influencer / expert in the field of Customer Experience (CX) is not something that Customer Attuned’s co-founder Peter Lavers has act… Read more
Tag Archive for: B2B Customer Management
Providing Leadership Through Change & Uncertainty – 17th October, Birmingham
Following our successful breakfast event in Edinburgh earlier in the year, we are delighted to be running a similar event in Birmingham on 17th October. Our thanks to Barclays who… Read more
Peter Lavers included in Top Customer Service Influencer List 2019
Customer Attuned Director Peter Lavers has again been named as one of the world’s top customer service influencers.
He has been featured on Fit Small Business’s Top Customer Serv… Read more
Customer Management In a World Of Intermediaries and Brokers — “Do You Understand How It Works?”
Are you new to marketing or strategy in B2B insurance? Or have you worked in the industry for a while and want to add more value to propositions, relationships and customer strategi… Read more
Why are Trust and Commitment so Important in B2B?
“Commitment and trust, rather than (or at least in addition to) power and dependence, are now central to discussions of business relationships. Researchers and practitioners h… Read more
Satisfaction or ‘Statisfaction’?
One of my esteemed colleagues recently sent a draft document to me that had a typo – satisfaction had been spelt with an extra ‘t’, making up a new word ‘statisfaction’.
That got me th… Read more
Don’t Neglect the Political Dimension of Applying Analytics or Insight
To complement recent advice from our guest bloggers, let’s consider the political dimension of applying analytics in business.
Annette & Peter have shared useful tips on ap… Read more
Unlocking New NHS Commercial Pathways For Pharma Through Key Account Management: The KAM Way
Spirit Access, part of the Spirit Health Group, has launched a new Key Account Management (KAM) service that promises to equip Pharma with the skills and capabilities needed to he… Read more
Financial Services: Developing Quality Relationships With Your Intermediaries
“To manage great relationships, we need great people”
Much of the UK insurance and wealth management industry is reliant on a distribution model centred on the key role of brokers… Read more
2019 – The Growth of Trust as a Core B2B Relationship Driver
“Leadership trust is driven by positive intentions translated and communicated effectively to the people that turn them into reality. The effect and experience is of mutual va… Read more
building a culture of customer centricity based on B2B Trust
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