Tag Archive for: B2B Customer Strategy
Membership organisations are an important part of the B2B commercial landscape, offering many kinds of benefits to members including enhanced networking opportunities, indu… Read more
Build a B2B Customer Strategy
/in Customer Strategy /by Peter LaversFollowing hundreds of client engagements focused on Customer Experience (CX) and Customer Strategy, co-founder of Customer Attuned and CX influencer Peter Lavers provides in… Read more
It Takes Two To Tango
/in B2B Trust /by Alan ThompsonIt Takes Two to Tango: Building Trust-Based B2B Relationships
When it comes to building high-performing B2B relationships, trust is everything. Customer Attuned co-fo… Read more
Entrepreneurialism in B2B sales
/in News, Sales and Account Management /by Peter LaversFostering Entrepreneurialism in B2B Sales and Account Management
How can large B2B organisations foster greater entrepreneurialism within their sales and account managemen… Read more
AMPLIFY Account Management Training and Trust
/in Customer Strategy, Insight Webcasts /by Paul CranstonThe latest interview in our journey through the application of trust in business-to-business, Alan Thompson chats about AMPLIFY and its relationship to trust.
Paul Cranston in… Read more
How Trust Impacts Customer Segmentation
/in Insight Webcasts /by Paul CranstonHow Trust Impacts Customer Segmentation
Trust is a hot topic right now. But here at Customer Attuned, we’ve been onto this subject for quite some time. Our very own founder, Dr Mark… Read more
Relationship Transitions – Testing the Resilience of B2B Trust
/in B2B Trust, Trust Evaluation and Development /by Peter LaversRelationship Transitions – Testing the Resilience of B2B Trust
In my last blog about contract activation, I considered how important the activation / onboarding phase is to the e… Read more
Trust-Based Customer Segmentation
/in Customer Management /by Paul CranstonOur purpose at Customer Attuned is “to [help clients] build a culture of Customer Centricity based on B2B Trust so that sustainable, mutually beneficial and profitable… Read more
Contract Activation – Maker or Breaker of B2B Trust
/in B2B Trust, Trust Evaluation and Development /by Peter LaversWhen the Deal becomes Real
So, the deal has been done, the contract has been negotiated and signed, salespeople are eagerly anticipating their bonus, and the “go live” date has bee… Read more
The Partner Relationship Survey starts with understanding B2B Trust
/in B2B Trust, Trust Evaluation and Development /by Dr Mark HollyoakeThe Partner Relationship Survey starts with understanding B2B Trust
The partner relationship survey has become an intrinsic element of relationship development for our clien… Read more