How Trust Impacts Customer Segmentation
How Trust Impacts Customer Segmentation
Trust is a hot topic right now. But here at Customer Attuned, we’ve been onto this subject for quite some time. Our very own founder, Dr Mark… Read more
Tag Archive for: B2B Customer Strategy
Relationship Transitions – Testing the Resilience of B2B Trust
Relationship Transitions – Testing the Resilience of B2B Trust
In my last blog about contract activation, I considered how important the activation / onboarding phase is to the e… Read more
Trust-Based Customer Segmentation
Our purpose at Customer Attuned is “to [help clients] build a culture of Customer Centricity based on B2B Trust so that sustainable, mutually beneficial and profitable… Read more
Contract Activation – Maker or Breaker of B2B Trust
When the Deal becomes Real
So, the deal has been done, the contract has been negotiated and signed, salespeople are eagerly anticipating their bonus, and the “go live” date has bee… Read more
The Partner Relationship Survey starts with understanding B2B Trust
The Partner Relationship Survey starts with understanding B2B Trust
The partner relationship survey has become an intrinsic element of relationship development for our clien… Read more
Customer Segmentation for Sales
Customer Attuned consultant Paul Cranston considers the value of Customer Segmentation for Sales Teams. This is the second in this series that explores how this new approach to s… Read more
The Partner Relationship Survey – How it works
Partner Relationship Survey: How it works
By definition, B2B partnerships are important to both parties. They represent an important investment and involve participation of m… Read more
Customer Centricity Corner with Peter Lavers – Partner Relationship Survey
Customer Centricity Corner with Peter Lavers – Partner Relationship Survey
The subject of this discussion is our Partner Relationship Survey (or Partnership Survey), which is… Read more
The B2B Customer Segmentation Canvas for Marketers
Typically, Customer Segmentation helps marketers with lead generation, perhaps with a more targeted email campaign or even direct mail. We believe GREAT segmentation benefit… Read more
B2B Customer Segmentation that Unlocks Potential Value
B2B Customer Segmentation that unlocks potential value
In B2B, most companies don’t need a segmentation model to know who their best customers or brokers are. They just need to lo… Read more
building a culture of customer centricity based on B2B Trust
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