B2B Customer Strategy Archives - Page 5 of 7

Consumer Loyalty 2030

January 13, 2020/in Customer Management /by Peter Lavers

Drivers of loyalty are also drivers of profitable business I’ve recently been reading the SAS / Futurum “Experience 2030” report, and its question regarding what will drive cust… Read more

Trust is not a binary on/off switch

December 17, 2019/in Embedded Trust /by Peter Lavers

Why building, protecting and recovering trust is a business imperative By Peter Lavers and Mark Hollyoake Trust is a hot topic! Here in the UK it was a major factor in our general ele… Read more

Trusted Relationships = Consistently Good Service

June 6, 2019/in Embedded Trust /by John O'Connor

At Deep-Insight, I spend a lot of my time trying to help our clients figure out how to build strong trusted relationships with their B2B (Business-to-Business) customers. Trust i… Read more

2019 – The Growth of Trust as a Core B2B Relationship Driver

January 25, 2019/in Embedded Trust /by Dr Mark Hollyoake

“Leadership trust is driven by positive intentions translated and communicated effectively to the people that turn them into reality. The effect and experience is of mutual va… Read more

What Will Your Customer Relationship Quality Be In 2019?

January 11, 2019/in Customer Management /by Peter Lavers

Amongst all the predictions and forecasts that you’ll read as we enter 2019, here’s one that I’m 100% certain will be spot-on for B2B companies this year: The quality of your custom… Read more

2019 – Crystal Ball Time

January 7, 2019/in Customer Centricity /by Dr Mark Hollyoake

It’s that time of year again for us to look ahead and try to make sense of the challenges ahead. Despite the political and world turmoil, business continued to tick along in 2018, alb… Read more

Think 2019

January 6, 2019/in Customer Centricity /by Dr Mark Hollyoake

We are delighted to announce that Customer Attuned director Peter Lavers will be attending IBM’s showcase global conference Think 2019 in San Francisco in February. Peter will b… Read more

Listen to what it’s like studying for a Doctorate

October 24, 2017/in News /by Dr Mark Hollyoake

Customer Attuned Ltd Director Mark Hollyoake shares the insights from his doctoral journey so far….https://www.southampton.ac.uk/business-school/postgraduate/… Read more

Customer Attuned Director Guest Speaker at The University of Southampton

October 23, 2017/in News /by Dr Mark Hollyoake

Customer Attuned Director, Mark Hollyoake, delivered a guest lecture at the University of Southampton today. Over the course of two hours Mark led an interactive session that ex… Read more

‘More and Better for Less’

August 30, 2017/in Customer Management /by Dr Mark Hollyoake

An environment of uncertainty, change and low inflation, coupled with sluggish market growth, make decisions on how to deliver more value, increasingly hard to re… Read more

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