Customer Segmentation for B2B Membership Sector
The Customer Attuned team has seen that making Customer Segmentation work effectively for the B2B Membership sector can deliver a variety of organisational benefits. Customer… Read more
Tag Archive for: B2B Customer Strategy
Summer 2025 newsletter
Our team has been gathering insight into organisational challenges through our hosted senior leaders dinners, through listening during our consulting and through academic re… Read more
Exploring B2B Relationship Lifecycles
Exploring B2B Relationship Lifecycles with Senior Leaders
Customer Attuned co-founder and Customer Management consultant Peter Lavers led a lively discussion exploring B2B… Read more
Customer Strategy in the B2B Membership Sector
Membership organisations are an important part of the B2B commercial landscape, offering many kinds of benefits to members including enhanced networking opportunities, indu… Read more
Build a B2B Customer Strategy
Following hundreds of client engagements focused on Customer Experience (CX) and Customer Strategy, co-founder of Customer Attuned and CX influencer Peter Lavers provides in… Read more
It Takes Two To Tango
It Takes Two to Tango: Building Trust-Based B2B Relationships
When it comes to building high-performing B2B relationships, trust is everything. Customer Attuned co-fo… Read more
Entrepreneurialism in B2B sales
Fostering Entrepreneurialism in B2B Sales and Account Management
How can large B2B organisations foster greater entrepreneurialism within their sales and account managemen… Read more
AMPLIFY Account Management Training and Trust
The latest interview in our journey through the application of trust in business-to-business, Alan Thompson chats about AMPLIFY and its relationship to trust.
Paul Cranston in… Read more
How Trust Impacts Customer Segmentation
How Trust Impacts Customer Segmentation
Trust is a hot topic right now. But here at Customer Attuned, we’ve been onto this subject for quite some time. Our very own founder, Dr Mark… Read more
Relationship Transitions – Testing the Resilience of B2B Trust
Relationship Transitions – Testing the Resilience of B2B Trust
In my last blog about contract activation, I considered how important the activation / onboarding phase is to the e… Read more
building a culture of customer centricity based on B2B Trust
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