B2B Customer Strategy Archives

B2B Trust, Blog, Building Trust into your Customer Plans, Customer Relationship Strategy, Interdependence, Joint Business Planning, Key Account Management, Leadership, Strategy, Trust

Unpacking the B2B Trust DNA™ Model

Trust is a key dynamic in business to business (B2B) relationship success. It is often quoted and referenced, yet little understood. It has taken me over five years of academic doc… Read more

July 1, 2020/by Dr Mark Hollyoake

Blog, Business Case Development, Change Management, CRM, Customer Centricity, Customer Experience Improvement, Customer Management, Customer Relationship Strategy, Customer Value Management, Digital, Digital Strategy, Distributor / Intermediary Management, People Capabilities, Sales Capability Development

Not making your targets? Don’t despair!

Most companies are facing their biggest challenges of peacetime history as we navigate through the Coronavirus pandemic. Some won’t make it. Falling sales and profits? Many are… Read more

May 11, 2020/by Peter Lavers

Blog, Customer Value Management, Customer Value Segmentation

Look at your customer segments, can you see the value?

Look at your customer segments, can you see the value? Where is the growth? Who are the top spenders? How do you classify them? How do you get them to spend more? This is what customer v… Read more

February 25, 2020/by Gary Lunt

B2B Trust, Building Trust into your Customer Plans, Customer Attuned Assessment, News, The Trust Ladder, Trust, Trust Talks

Mark Hollyoake gains his Doctorate on B2B Trust

Huge congratulations to one of our directors, Mark Hollyoake, for successfully completing and passing his Doctorate, analysing and proving the constituents of B2B Trust. Is it… Read more

January 27, 2020/by Peter Lavers

Blog, CRM, Customer Centricity, Customer Experience Improvement, Customer Management, Customer Relationship Strategy, Marketing, Retail, Strategy

Consumer Loyalty 2030

Drivers of loyalty are also drivers of profitable business I’ve recently been reading the SAS / Futurum “Experience 2030” report, and its question regarding what will drive cust… Read more

January 13, 2020/by Peter Lavers

AI, B2B Trust, Blog, Building Trust into your Customer Plans, CRM, Customer Centricity, Customer Experience Improvement, Customer Information Planning, Customer Management, Customer Value Management, Digital, Interdependence, Marketing, Strategy, Trust, Trust Talks

Trust is not a binary on/off switch

Why building, protecting and recovering trust is a business imperative By Peter Lavers and Mark Hollyoake Trust is a hot topic! Here in the UK it was a major factor in our general ele… Read more

December 17, 2019/by Peter Lavers

B2B Trust, Building Trust into your Customer Plans, Customer Centricity, Customer Relationship Strategy, Trust, Uncategorized

Trusted Relationships = Consistently Good Service

At Deep-Insight, I spend a lot of my time trying to help our clients figure out how to build strong trusted relationships with their B2B (Business-to-Business) customers. Trust i… Read more

June 6, 2019/by John O'Connor

B2B Customer Management, B2B Trust, Blog, Building Trust into your Customer Plans, CRM, Customer Experience Improvement, Customer Management, Customer Management Due Diligence & Evaluation, Customer Relationship Strategy, Planning, Relationship Quality, Strategy, Trust, Trust Talks

2019 – The Growth of Trust as a Core B2B Relationship Driver

“Leadership trust is driven by positive intentions translated and communicated effectively to the people that turn them into reality. The effect and experience is of mutual va… Read more

January 25, 2019/by Dr Mark Hollyoake

B2B Trust, Blog, CRM, CRQ Assessment, CRQ NPS, Customer Centricity, Customer Experience Improvement, Customer Journey Mapping, Customer Management, Customer Management Systems, Customer Proposition Development, Customer Relationship Strategy, Customer Value Management, News, Planning, Relationship Quality, Trust

What Will Your Customer Relationship Quality Be In 2019?

Amongst all the predictions and forecasts that you’ll read as we enter 2019, here’s one that I’m 100% certain will be spot-on for B2B companies this year: The quality of your custom… Read more

January 11, 2019/by Peter Lavers

Blog, Customer Centricity, News, Planning, Strategy

2019 – Crystal Ball Time

It’s that time of year again for us to look ahead and try to make sense of the challenges ahead. Despite the political and world turmoil, business continued to tick along in 2018, alb… Read more

January 7, 2019/by Dr Mark Hollyoake

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