Are any of your most important B2B accounts referred to as “partner status” or “strategic partnerships”, inferring a depth of relationship beyond “key” status?
You can now under… Read more
https://customerattuned.com/wp-content/uploads/2024/04/The-S-Curve-of-Trust-by-Customer-Attuned.png12602240Peter Lavershttp://customerattuned.com/wp-content/uploads/2022/08/logo-1.svgPeter Lavers2024-04-17 07:36:252024-04-16 17:47:55Introducing the Partner Relationship Survey
It’s the two dimensions of the B2B Customer Segmentation Canvas that make it special as a tool within organisations. These dimensions are different from conventional segmentat… Read more
https://customerattuned.com/wp-content/uploads/2024/03/Dimensions-Blog-headers.png12602240Paul Cranstonhttp://customerattuned.com/wp-content/uploads/2022/08/logo-1.svgPaul Cranston2024-04-10 07:24:412024-04-05 10:39:35The Dimensions of the Customer Segmentation Canvas
Customer Attuned introduces a new approach to segmenting your B2B customers so that you can better identify and manage the customer relationships that are going to power your gro… Read more
https://customerattuned.com/wp-content/uploads/2024/03/Customer-Segmentation-cover.png12602240Peter Lavershttp://customerattuned.com/wp-content/uploads/2022/08/logo-1.svgPeter Lavers2024-03-20 18:49:002024-04-03 18:02:47A New Approach to B2B Customer Segmentation from Customer Attuned Ltd
Paul Cranston and Peter Lavers of Customer Attuned were privileged to run workshops on Customer Centric Strategy at a client’s 2024 global staff conference held in Barcel… Read more
Customer Strategy and Organisational Performance do not work in isolation. When they work together systemically with trust as their foundation, they create a cycle of increasi… Read more
Customer Centricity is More Important than Specialism
Have you ever been part of a conversation where the comment is made that “most companies are run by bean counters thes… Read more
https://customerattuned.com/wp-content/uploads/2023/06/customer-centricty-blog-header.png12602240Peter Lavershttp://customerattuned.com/wp-content/uploads/2022/08/logo-1.svgPeter Lavers2023-06-08 11:45:272023-06-21 09:05:20Customer Centricity is More Important than Specialism
Why is Sales Capability important in your company?
Experts in people development, Alan Thompson and David Brown, discuss what it means to have a sales capability in your company.… Read more
https://customerattuned.com/wp-content/uploads/2022/09/Why-is-Sales-Capability-Important.jpeg7201280Ellie Lukhttp://customerattuned.com/wp-content/uploads/2022/08/logo-1.svgEllie Luk2022-07-12 12:47:332022-10-20 16:08:26Why is Sales Capability Important?
Customer Management looks different for a lot of companies, for one company Customer Experience is the priority, for another it’s about Building Trust, or it could be refr… Read more
https://customerattuned.com/wp-content/uploads/2022/06/Blog-round-up.png20001414Paul Cranstonhttp://customerattuned.com/wp-content/uploads/2022/08/logo-1.svgPaul Cranston2022-06-15 17:15:092022-06-22 12:31:08Is your company Customer Attuned?
In the insurance and wider financial services sector, the concept of customer value is growing in profile all the time. This has come about mainly, though not exclusively, as a res… Read more
https://customerattuned.com/wp-content/uploads/2022/09/Manage-customer-value-.png12602240Ellie Lukhttp://customerattuned.com/wp-content/uploads/2022/08/logo-1.svgEllie Luk2022-05-06 13:18:312022-09-02 09:57:41How well do you manage customer value?
Adopting A Customer Centric Culture Demands One Thing
Customer Attuned Associate Paul Cranston considers what it takes to successfully adopt a Customer Centric culture… Read more
https://customerattuned.com/wp-content/uploads/2022/04/2021-Projects-Infograhic.png10801920Paul Cranstonhttp://customerattuned.com/wp-content/uploads/2022/08/logo-1.svgPaul Cranston2022-04-11 17:00:432022-06-22 12:44:53Adopting A Customer Centric Culture Demands One Thing