Tag Archive for: B2B Customer Strategy

Paul Cranston & Peter Lavers enjoy Tapas in Spain while talking Customer Segmentation, Customer Journeys and Customer Charters

Delivering Customer Centric Strategy

Paul Cranston and Peter Lavers of Customer Attuned were privileged to run workshops on Customer Centric Strategy at a client’s 2024 global staff conference held in Barcel… Read more

Customer Centricity is More Important than Specialism

Customer Centricity is More Important than Specialism   Have you ever been part of a conversation where the comment is made that “most companies are run by bean counters thes… Read more

Is your company Customer Attuned?

Customer Management looks different for a lot of companies, for one company Customer Experience is the priority, for another it’s about Building Trust, or it could be refr… Read more
How well do you manage customer value? A Customer Attuned blog

How well do you manage customer value?

In the insurance and wider financial services sector, the concept of customer value is growing in profile all the time. This has come about mainly, though not exclusively, as a res… Read more

Six lenses of best practice for Customer Charter development

Customer charters can play a key role in manifesting your wider brand promise into concrete standards and commitments that you are happy for your customers to judge you by. In hund… Read more

What a wonderful group of panellists we have enjoyed during the pandemic!

The last couple of years have seen very different working practices for many businesses and this has created numerous challenges for business leaders to contend with. Since the s… Read more