Customer Centricity is More Important than Specialism
Customer Centricity is More Important than Specialism
Have you ever been part of a conversation where the comment is made that “most companies are run by bean counters thes… Read more
Tag Archive for: B2B Customer Strategy
Why is Sales Capability Important?
Why is Sales Capability important in your company?
Experts in people development, Alan Thompson and David Brown, discuss what it means to have a sales capability in your company.… Read more
Is your company Customer Attuned?
Customer Management looks different for a lot of companies, for one company Customer Experience is the priority, for another it’s about Building Trust, or it could be refr… Read more
How well do you manage customer value?
In the insurance and wider financial services sector, the concept of customer value is growing in profile all the time. This has come about mainly, though not exclusively, as a res… Read more
Adopting A Customer Centric Culture Demands One Thing
Adopting A Customer Centric Culture Demands One Thing
Customer Attuned Associate Paul Cranston considers what it takes to successfully adopt a Customer Centric culture… Read more
Six lenses of best practice for Customer Charter development
Customer charters can play a key role in manifesting your wider brand promise into concrete standards and commitments that you are happy for your customers to judge you by.
In hund… Read more
What a wonderful group of panellists we have enjoyed during the pandemic!
The last couple of years have seen very different working practices for many businesses and this has created numerous challenges for business leaders to contend with. Since the s… Read more
In the press: Dr Mark Hollyoake on Selling in a Pandemic
The Journal of International Sales Transformation, reached out to Dr Mark Hollyoake, to give his views on “Selling in a Pandemic” in their latest Special Report on &… Read more
The Impact of Hybrid Working on How we Manage and Build Customer Relationships – Nov 2021 Newszine
Welcome to the November issue of newszine: The Impact of Hybrid Working on How we Manage and Build Customer Relationships
Hybrid working is something that a lot of people have alwa… Read more
Making Customer Centricity a Reality – Panel Summary
Customer centricity is a term that has been around for a number of years, but what does it mean in a business-to-business environment and how do we turn the words into a change in the w… Read more
building a culture of customer centricity based on B2B Trust
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