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The Golden Threads: Part 4 (of 12): Channel Management

This series of blogs explores twelve “golden threads” of critical capability across the CAA® model and considers their application in B2B customer management (CM). All of the th… Read more
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12 Critical Components of Great B2B Customer Strategy – Part 3

In my two blogs on this subject I have covered the four “What are we trying to achieve?” and four “Who are we engaging with and when?” components of great B2B customer strategy. The ne… Read more
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12 Critical Components of Customer Strategy – Part 2

In the first blog on this subject I covered the four “What are we trying to achieve?” components of great B2B customer strategy. The next step of strategy development addresses “Wh… Read more