Was there ever a golden era when people ran businesses to earn a good living and contribute to the society that provided the foundation for their good fortune?
We seem to have evolve… Read more
http://customerattuned.com/wp-content/uploads/2022/08/logo-1.svg00Dr Mark Hollyoakehttp://customerattuned.com/wp-content/uploads/2022/08/logo-1.svgDr Mark Hollyoake2015-02-28 16:59:202022-09-08 09:37:41Is it really success if it’s not equitable?
The concept of equity emanates from law – the idea (or ideal!) of fairness in dealings between two individuals/organisations. But how does this concept translate into B2B… Read more
http://customerattuned.com/wp-content/uploads/2022/08/logo-1.svg00Chris Huddhttp://customerattuned.com/wp-content/uploads/2022/08/logo-1.svgChris Hudd2015-02-28 16:54:362022-09-08 09:38:27Equitability in B2B Relationships
Customer Attuned recently brought together a group of senior leaders from a number of sectors to debate and discuss the issue of trust – a subject of which it is difficult to turn on t… Read more
http://customerattuned.com/wp-content/uploads/2022/08/logo-1.svg00Dr Mark Hollyoakehttp://customerattuned.com/wp-content/uploads/2022/08/logo-1.svgDr Mark Hollyoake2015-02-28 16:01:102022-06-23 10:33:48What B2B Industry Leaders are saying about Trust
Trust is a wonderful thing when you have it. At times, though, we can grow complacent: we become so used to it just “being there”, that we forget what the world would lik… Read more
http://customerattuned.com/wp-content/uploads/2022/08/logo-1.svg00Benjamin Treshamhttp://customerattuned.com/wp-content/uploads/2022/08/logo-1.svgBenjamin Tresham2015-02-28 16:00:102022-06-23 10:33:48Taking trust for granted is not a neutral option
The Oxford English Dictionary’s definition of interdependence is (unsurprisingly): “depend on each other”, yet until recently we saw little evidence of t… Read more
http://customerattuned.com/wp-content/uploads/2022/08/logo-1.svg00Chris Huddhttp://customerattuned.com/wp-content/uploads/2022/08/logo-1.svgChris Hudd2015-02-28 14:57:012022-06-22 12:50:12Interdependence in B2B customer management – what do we mean?
Within B2B, customers and suppliers are increasingly recognising levels of interdependence along the entire value chain as they come together to create a product or service.
Hi… Read more
http://customerattuned.com/wp-content/uploads/2022/08/logo-1.svg00Dr Mark Hollyoakehttp://customerattuned.com/wp-content/uploads/2022/08/logo-1.svgDr Mark Hollyoake2015-02-28 14:55:162022-06-23 10:40:00Building Interdependence in B2B Customer/Supplier Relationships
At the centre of our Customer Attuned model of B2B customer management lie three words – trust, interdependence and equitability. It could be argued that the most important of the… Read more
http://customerattuned.com/wp-content/uploads/2022/08/logo-1.svg00Chris Huddhttp://customerattuned.com/wp-content/uploads/2022/08/logo-1.svgChris Hudd2015-02-28 14:50:202022-06-23 10:33:48Trust – a small but enormously important word
Austria’s Prince Clemens von Metternich is said to have made the quote “When France sneezes, Europe catches a cold” when commenting on the impact of the French Revol… Read more
http://customerattuned.com/wp-content/uploads/2022/08/logo-1.svg00Peter Lavershttp://customerattuned.com/wp-content/uploads/2022/08/logo-1.svgPeter Lavers2015-02-28 14:46:212022-06-23 13:07:19Why B2B companies need to become more attuned to their clients
According to a recent survey by IBM Global Services, 85% of companies are not feeling fully successful with CRM. The remedies having the greatest impact ‘are not the big ticket ite… Read more
00Benjamin Treshamhttp://customerattuned.com/wp-content/uploads/2022/08/logo-1.svgBenjamin Tresham2015-02-28 12:21:312022-06-23 10:56:19CRM Steps for Success, Part 1 of 7
Our June Customer Management Great Debate was held at the glorious Queen’s House in Greenwich, London, followed by a guided tour of the inspirational Cutty Sark, the world’s most… Read more
00Ellie Lukhttp://customerattuned.com/wp-content/uploads/2022/08/logo-1.svgEllie Luk2014-06-03 12:46:012022-06-23 13:08:33The Great Debate (3) – What B2B and B2C can learn from each other?