Tag Archive for: Business Case Development
The Customer Attuned Assessment (CAA®) has quickly established itself as the leading customer management (CM) capability assessment that is 100% focused on B2B companies.
Bas… Read more
An Introduction To The Golden Threads of B2B Customer Management
/in Customer Management /by Peter LaversThe Customer Attuned Assessment (CAA®) has quickly established itself as the leading customer management (CM) capability assessment that is 100% focused on B2B companies.
Bas… Read more
Trust Part 2: Aiming for cost-release while improving B2B customer efficiency?
/in Embedded Trust /by Dr Mark HollyoakeWhile cost-release has been the focus for efficiency and improvement in recent years, few organisations effectively translate commercial needs into operational capability t… Read more
CRM Steps for Success – Managing Expectations, Part 5 of 7
/in Business Capabilities /by Dr Mark HollyoakeMany CM and CRM systems are over-sold and over promise on the capabilities they can deliver from day one. This generates a high level of expectation and anticipation which puts pre… Read more
12 Critical Components of Great B2B Customer Strategy – Part 3
/in Customer Management /by Peter LaversThe final post of three in which Customer Experience expert Peter Lavers shares his thoughts on what makes a great B2B Customer Strategy.
In my two blogs on this subject I hav… Read more
CRM Steps for Success – What’s in it for me? Part 6 of 7
/in Business Capabilities /by Dr Mark HollyoakeHuman beings can be altruistic but the primary concern is usually, ‘what’s in it for me?’ That’s why it is important to take time to develop system funct… Read more
CRM Steps for Success – Making the case for change – Part 3 of 7
/in Business Capabilities /by Dr Mark HollyoakeMaking a powerful case for change will mean your CRM project will get off the ground, it’s easier said than done and there are many steps to consider. What most of the change manageme… Read more
Taking trust for granted is not a neutral option
/in Embedded Trust /by Benjamin TreshamTrust is a wonderful thing when you have it. At times, though, we can grow complacent: we become so used to it just “being there”, that we forget what the world would lik… Read more