Not making your targets? Don’t despair!
Most companies are facing their biggest challenges of peacetime history as we navigate through the Coronavirus pandemic.
Some won’t make it.
Falling sales and profits?
Many are… Read more
Tag Archive for: Business Case Development
How to use Trust DNA™ for Business Development
Like our personal world, business to business can also be surrounded by fake news, false claims, unethical behaviours and self interest. Never has there bee… Read more
Exporting and International Business Development
Are you preparing to make the most of your international trade and business development opportunities pre & post Brexit?
A leading bank has recently published a UK trade outl… Read more
‘More and Better for Less’
An environment of uncertainty, change and low inflation, coupled with sluggish market growth, make decisions on how to deliver more value, increasingly hard to re… Read more
Finding the right answers to your $64,000 questions
So, back with the theme of the original TV series, who wants to win the prize? And here we are with three fabulous questions – where is my significant growth going to come from? Who in m… Read more
How many times have you heard someone say – “here is your $64,000 question?” And how many times have you failed to have the right answer?
If it was easy, the original TV series would never have existed; so, we all know it is difficult to find the answers to some really challenging questions, such as “where will I get my n… Read more
Top 5 Obstacles to B2B Customer Centricity #5 Out of Date IT Tools
The Top Five Obstacles to Customer Centricity in B2B Companies and How to Overcome them
Obstacle 5: Out of Date IT Tools
This is the fifth blog in our series based on the early result… Read more
The Value of Trust
The recent scandal affecting the Volkswagen Group involving a “defeat device” in engine management software has once again raised the prominence of TRUST in corpo… Read more
The Great Debate (7) – Analytics & Insight
Analytics & Insight was the subject for the day for the seventh Great Debate held at Cambridge Cottage in Kew Gardens. On the day, four industry experts brought their perspect… Read more
The Golden Threads: Part 3 (of 12): Category Management
This series of blogs explores twelve “golden threads” of critical capability across the CAA® model and considers their application in B2B customer management (CM). All of the th… Read more
building a culture of customer centricity based on B2B Trust
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