Tag Archive for: Customer Management

Graphic stating the page title, Customer Strategy in the Membership Sector". It also shows stylised chess pieces mid-game.

Customer Strategy in the B2B Membership Sector

Membership organisations are an important part of the B2B commercial landscape, offering many kinds of benefits to members including enhanced networking opportunities, indu… Read more
Graphic for "Build a B2B Customer Strategy" article, on Customer Attuned's blog.

Build a B2B Customer Strategy

Following hundreds of client engagements focused on Customer Experience (CX) and Customer Strategy, co-founder of Customer Attuned and CX influencer Peter Lavers provides in… Read more

Excessive Trust – When Trust Goes Wrong

Excessive Trust – When Trust Goes Wrong In this post Customer Attuned co-founder and academically acclaimed author, Dr Mark Hollyoake provides reveals what happens when… Read more

Trust-Based Customer Segmentation

Our purpose at Customer Attuned is “to [help clients] build a culture of Customer Centricity based on B2B Trust so that sustainable, mutually beneficial and profitable… Read more

The B2B Customer Segmentation Canvas for Marketers

Typically, Customer Segmentation helps marketers with lead generation, perhaps with a more targeted email campaign or even direct mail. We believe GREAT segmentation benefit… Read more

B2B Customer Segmentation that Unlocks Potential Value

B2B Customer Segmentation that unlocks potential value In B2B, most companies don’t need a segmentation model to know who their best customers or brokers are. They just need to lo… Read more