Tag Archive for: Customer Management
Membership organisations are an important part of the B2B commercial landscape, offering many kinds of benefits to members including enhanced networking opportunities, indu… Read more
Build a B2B Customer Strategy
/in Customer Strategy /by Peter LaversFollowing hundreds of client engagements focused on Customer Experience (CX) and Customer Strategy, co-founder of Customer Attuned and CX influencer Peter Lavers provides in… Read more
AMPLIFY Account Management Training and Trust
/in Customer Strategy, Insight Webcasts /by Paul CranstonThe latest interview in our journey through the application of trust in business-to-business, Alan Thompson chats about AMPLIFY and its relationship to trust.
Paul Cranston in… Read more
B2B Trust as a Predictive Indicator
/in Trust Evaluation and Development /by Peter LaversWith the role of Trust in leadership and, therefore, within organisations under constant scrutiny, Customer Experience expert Peter Lavers asks the question: Is measuring Tr… Read more
How Trust Impacts Customer Segmentation
/in Insight Webcasts /by Paul CranstonHow Trust Impacts Customer Segmentation
Trust is a hot topic right now. But here at Customer Attuned, we’ve been onto this subject for quite some time. Our very own founder, Dr Mark… Read more
Excessive Trust – When Trust Goes Wrong
/in B2B Trust, Insight Webcasts /by Dr Mark HollyoakeExcessive Trust – When Trust Goes Wrong
In this post Customer Attuned co-founder and academically acclaimed author, Dr Mark Hollyoake provides reveals what happens when… Read more
Trust-Based Customer Segmentation
/in Customer Management /by Paul CranstonOur purpose at Customer Attuned is “to [help clients] build a culture of Customer Centricity based on B2B Trust so that sustainable, mutually beneficial and profitable… Read more
The B2B Customer Segmentation Canvas for Marketers
/in Customer Management /by Paul CranstonTypically, Customer Segmentation helps marketers with lead generation, perhaps with a more targeted email campaign or even direct mail. We believe GREAT segmentation benefit… Read more
B2B Customer Segmentation that Unlocks Potential Value
/in Customer Management /by Peter LaversB2B Customer Segmentation that unlocks potential value
In B2B, most companies don’t need a segmentation model to know who their best customers or brokers are. They just need to lo… Read more
The Customer Attuned “Infinity Loop” of Customer Centricity Explained
/in B2B Trust, Customer Centricity, Customer Strategy, Organisational Performance /by Peter LaversCustomer Strategy and Organisational Performance do not work in isolation. When they work together systemically with trust as their foundation, they create a cycle of increasi… Read more