Tag Archive for: Trust

Dr Mark Hollyoake

Customer Attuned Director to Speak at British Academy of Management Conference

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Mark Hollyoake – Customer Attuned Director has been accepted to present a paper at the BAM conference The paper; ‘What’s in a Name’: re-defining B2B Tr… Read more
Alan Thompson

Trust as a business developer

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Customer Attuned Director, Mark Hollyoake, speaks at Xtend London event. The audience was made up of senior Directors from a wide range of industry sectors. During the talk, Mark… Read more
Dr Mark Hollyoake

The DNA of Trust

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Trust in a B2B context has received increasing attention in recent years, as organisations recognize its role in relationship development. In this blog, using insight from lite… Read more
Dr Mark Hollyoake

Trust in Me ~ now three years in

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Mark Hollyoake shares insights from his doctorate on trust within B2B What do we really know about trust? It may be the subject of numerous books and conference papers, bandied abo… Read more
Dr Mark Hollyoake

Trust – Too much of a Good Thing?

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Client relationships are a peculiar, they can take forever to develop and nurture, and can be terminated at short notice. Conversely, they can feel secure and comfortable, yet do… Read more
Dr Mark Hollyoake

Trust & Commitment: Chicken and Egg?

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Mark Hollyoake shares insights from his doctorate on trust within B2B This week I’m grappling with a chicken and egg situation: trust and commitment. Good B2B customer managemen… Read more
Dr Mark Hollyoake

Define Trust – What’s in a name?

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Mark Hollyoake shares insights from his doctorate on trust within B2B When I began my DBA, the first academic task was to define what trust meant in the context of B2B. There are many… Read more
Dr Mark Hollyoake

Trust in Me?

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Mark Hollyoake shares insights from his doctorate on trust within B2B Trust in me. What do we really know about trust? It may be the subject of numerous books and conference papers,… Read more