B2B Trust as business developer
Customer Attuned Director, Mark Hollyoake shares the research insights from his DBA on Trust within B2B Relationships at the forthcoming event:
Your Future in Partnership with… Read more
Tag Archive for: Trust
How to use Trust DNA™ for Business Development
Like our personal world, business to business can also be surrounded by fake news, false claims, unethical behaviours and self interest. Never has there bee… Read more
Trust Talk – “Trust as an element of Customer Development”
Trust is the buzzword of the moment in Business to Business, the new elixir that clinches contracts, opens doors and pushes up profits without requiring resources or investment;… Read more
Deep-Insight CRQ
In January, our CRQ partners Deep-Insight took their own medicine and conducted a CRQ (Customer Relationship Quality) assessment on their own partners and customers to ask what… Read more
Seven ideal characteristics of a B2B influencer
Influencer Marketing is becoming increasingly recognised as an important component in the marketing mix*, particularly with the rise of digitally-enabled customer empowerm… Read more
What can B2B learn from the Carillion Liquidation?
Like many people who run relatively small B2B companies in the UK I have looked on in dismay at the collapse of our second largest building company.
I have no wish to add to the finger-… Read more
Credit Crunch 10 Years On – 4 Seismic Changes in B2B Customer Management
It’s hard to believe that the Credit Crunch hit the global economy a whole decade ago!
Readers in their mid-thirties and under may not have experienced anything in their professio… Read more
Listen to what it’s like studying for a Doctorate
Customer Attuned Ltd Director Mark Hollyoake shares the insights from his doctoral journey so far….https://www.southampton.ac.uk/business-school/postgraduate/… Read more
Business Development Managers (BDM) & the Underwriter relationship
The importance of the BDM role and function in the distribution and customer management of financial services cannot be underestimated. The BDM ensures we gain and maintain the o… Read more
‘TRUST’ – THE PARTNERSHIP GLUE
How strong is the relationship with your most important customer? Over the last 15 years we have been researching and exploring trust as an indicator of partnership strength.
Whe… Read more
building a culture of customer centricity based on B2B Trust
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