The Trust Factor – Making B2B Trust your Business DNA

New academic research proves B2B trust leads to mutual commercial benefit

Trust in B2B relationships has never been as important as we navigate our way through the COVID-19 pandemic. But how companies recover and get back to business as normal, lies in how Trust plays a part in your Business DNA.

Following his research for his doctorate on B2B Trust, Dr Mark Hollyoake, will host a panel discussion with industry leaders, demonstrating how trust plays a part in your Business DNA and is the key to building and maintaining relationships with suppliers, employees and partners.

In this online discussion, Dr Mark Hollyoake will lead a panel discussion with industry leaders, discussing:

The impact of trust on effective business relationships
What happens when trust breaks down
How to develop long term trust based relationships
Embedding trust into your business DNA

Guest speakers:

David Haley – Global Head of Business Transformation Services, Atos
Mumbi Odame – Head of Human Centred Design, Rand Merchant Bank
David Brown, Distribution Proposition & Agency Leader, Covéa Insurance

Author
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Ellie Luk

Ellie’s career began in retail marketing for luxury and main stream brands over 20 years ago in London and in Hong Kong, where she was responsible for creating e-commerce platforms, initiating marketing strategies, developing B2B collaborations and partners and orchestrating customer events and conferences.

A keen project manager, Ellie is firm but patient in controlling and executing marketing communications, building B2B alliances, managing and developing the series of C-Level conferences “The Great Debate” for our B2B clients, enhancing customer relationship management and developing multi-channel customer strategies.