Read our insights, blogs and articles on Organisational Performance by industry experts and academically acclaimed authors.

12 Days of Xmas #5: I created Five Golden Rules for Distribution Management

The 5th day of Christmas: Five Gold Rules (for Distributor Management) I realised that I was way behind in Distributor Management; I skipped all the maids, hens, lady’s leaping, d… Read more

12 Days of Xmas #4: My contact centre manager said to me: We have to simplify our contact channels

On the 4th day of Christmas my contact centre manager said to me, “We have to simplify our contact channels” Many marketers complain about the unresponsiveness of customers, but… Read more

12 Days of Xmas #3: My largest customer said to me: we need to explore a more formalised relationship

On the 3rd day of Christmas my largest customer said to me “we need to explore a more formalised relationship”. A call or note like this from a customer who provides a significant amo… Read more

Four key areas for developing a proposition for intermediated business

Does your business rely heavily on an intermediary as part of the overall customer journey? If so, the process for developing a compelling proposition is more complex than simply… Read more

The Great Debate (7) – Analytics & Insight

Analytics & Insight was the subject for the day for the seventh Great Debate held at Cambridge Cottage in Kew Gardens. On the day, four industry experts brought their perspect… Read more

Trust Ladder Part 4: Trust, Interdependence & Equitability

What are the common problems facing Customer Management organisations seeking to move up the Trust Ladder and how do they tackle them to improve performance? Our last blog focuse… Read more

Trust Ladder Part 3: Improving Performance

What are the common problems facing Customer Management organisations seeking to move up the Trust Ladder and how do they tackle them to improve performance? Research from suppl… Read more

Trust Ladder Part 2: Cost Release, Efficiency and Effectiveness

What are the common problems facing Customer Management organisations seeking to move up the Trust Ladder and how do they tackle them to improve performance? Our second blog focu… Read more

Trust Ladder Part 1: High Performing Customer Management Organisations

What are the key characteristics of high performing Customer Management organisations on the Trust Ladder? Data from our B2B assessments show marked differences between organ… Read more

The Golden Threads: Part 12 (of 12): Information & Technology

This series of blogs explores twelve “golden threads” of critical capability across the CAA® model and considers their application in B2B customer management (CM). All of the th… Read more