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12 Days of Xmas #5: I created Five Golden Rules for Distribution Management

The 5th day of Christmas: Five Gold Rules (for Distributor Management)

I realised that I was way behind in Distributor Management; I skipped all the maids, hens, lady’s leaping, doves, pear trees and went straight to the five golden rules, which all ‘ring’ true.

These five golden rules for managing distributors, if done correctly, could deliver you a significant upside for 2016.

If you have:


Then you are likely to be hosting a distributor conference to celebrate success in December 2016 and look forward to 2017 and beyond through joint developed business plans.

If you can’t see that happening or need assistance in implementing these golden rules, we can help, email us at: hello@customerattuned.com

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Mark Hollyoake

Mark is a co-founder and Director of Customer Attuned Ltd. He is currently studying for his Doctorate at Southampton University, focused on Trust as a dynamic within business to business customer relationships.

His is an expert in B2B Customer Experience and Customer Management. This includes CM strategy development; execution of improvement plans (incl. organisational modelling for customer management); programme design; and partnership & alliance development.