Customer Attuned’s publications feed contains insights, articles and newsletters giving critical commentary on customer relationship development and organisational performance.

Leap of Faith
Dr Mark Hollyoake

Leap of Faith by Dr Mark Hollyoake featured in the Journal of Sales Transformation

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  Boundary spanners: What are they? What do they do? Why are they important? And what exactly do we mean by a boundary spanner? On a very simple level they are actors on both side… Read more
Dr Mark Hollyoake

A Business to Business Model of Trust

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In this whitepaper, Dr Mark Hollyoake together with Dr Melanie Ashleigh and Professor Malcolm Higgs, review and examine inter-organisation, inter-team and interpersonal mul… Read more
Ellie Luk

Panel Summary – The Impact of Hybrid Working on How we Build and Manage Customer Relationships

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Panel Summary – The Impact of Hybrid Working on How we Build and Manage Customer Relationships As many UK industries continue to manage the challenges of hosting in-person… Read more
The Impact of Hybrid Working
Ellie Luk

The Impact of Hybrid Working on How we Manage and Build Customer Relationships – Nov 2021 Newszine

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Welcome to the November issue of newszine: The Impact of Hybrid Working on How we Manage and Build Customer Relationships Hybrid working is something that a lot of people have alwa… Read more
June Newszine- Making Customer Centricity a Reality Cover
Ellie Luk

Making Customer Centricity a Reality – June 2021 Newszine

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Welcome to the latest issue of the Customer Attuned Newszine: Making Customer Centricity a Reality Do you customers really benefit from your customer strategy? Customer Centri… Read more
Developing People in a Digital World Newzine
Ellie Luk

Developing People in a Digital World – Newszine February Issue

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Welcome to the latest issue of the Customer Attuned Newszine: Developing People in a Digital World   Inside, Alan talks about the effects of online training on people but als… Read more
The Trust Factor - Panel Summary
Ellie Luk

The Trust Factor – Making B2B Trust your Business DNA – Read the panel summary here

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“There is no getting away from the fact that as we start to pick our way through the crisis towards recovery, trust is going to have a far more pivotal role in our customers and supplie… Read more
The Trust Factor - Making Trust your Business DNACustomer Attuned
Ellie Luk

The Trust Factor – Making Trust Your Business DNA – Latest Customer Attuned Newszine October Issue

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Welcome to the latest issue of the Customer Attuned Newszine. Inside, Peter introduces our new B2B Trust Evaluator, which is powered by the model developed by Dr Mark Hollyoake fo… Read more
Ellie Luk

Adapting to New Normal Customer Behaviour – Read the Panel Summary Here

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There is widespread agreement that the New Normal will look very different to the old normal, and to get through it’s going to take leaders who champion new insight-led ways… Read more
Ellie Luk

Newszine July Issue 1 – Adapting to New Normal Customer Behaviour

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Are you tired of hearing the words “unprecedented” and “disruption”? As I write, the news is full of the economic impacts of the Covid-19 pandemic on businesses and people. Whethe… Read more