The Trust Factor – Making B2B Trust your Business DNA – Read the panel summary here

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“There is no getting away from the fact that as we start to pick our way through the crisis towards recovery, trust is going to have a far more pivotal role in our customers and suppliers lives than it did before. It’s going to take organisational leaders who champion trust-based ways of working to help forge this sustainable approach to recovery and the delivery of mutual value”.

Dr Mark Hollyoake

On 21 October, we were delighted to host our third online panel discussion and the second in the series: Providing Leadership in the New Normal

Our thanks are extended to an exemplary panel, who shared their insights, time and practical experiences:
– David Haley, Global Head of Business Transformation Services, Atos
– Mumbi Odame, Head of Human Centred Design, Rand Merchant Bank
– David Brown, Distribution & Proposition Agency Leader, Commercial, Covéa Insurance

In this summary, we revisit the key points discussed during the event:

• Firstly, we started by exploring what is meant by trust in a business to business context.
• Then on how customer behavioural changes in the context of trust they have seen.
• Organisational change and the role of trust in the development of B2B relationships
• Lastly, as business leaders how the role of trust will evolve as we enter recovery and how the latest thinking in trust development resonates with the panels views.

Download the summary here

Watch the discussion here

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Ellie Luk

Ellie’s career began in retail marketing for luxury and main stream brands over 20 years ago in London and in Hong Kong, where she was responsible for creating e-commerce platforms, initiating marketing strategies, developing B2B collaborations and partners and orchestrating customer events and conferences.

A keen project manager, Ellie is firm but patient in controlling and executing marketing communications, building B2B alliances, managing and developing the series of C-Level conferences “The Great Debate” for our B2B clients, enhancing customer relationship management and developing multi-channel customer strategies.

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