Have we outgrown silos? Peter Lavers talks to Engati CX
Engati CX recently approached Peter Lavers to talk to them about how businesses can deliver great experiences for B2B.
In this conversation Peter talks about key issues in the customer experience in a B2B world:
- How businesses deliver great experiences for B2B.
- B2B customers’ top 3 Key performance indicators.
- Tips on overcoming B2B CX challenges.
- How drastically customer experience programmes vary from B2B to B2C.
- How to build an effective Voice Of Customer-Program.
- The barriers to omni-channel experiences and how to conquer them.
Dose this resonate with you? What stands out the most? Tell us what you think.
Ellie’s career began in retail marketing for luxury and main stream brands over 20 years ago in London and in Hong Kong, where she was responsible for creating e-commerce platforms, initiating marketing strategies, developing B2B collaborations and partners and orchestrating customer events and conferences.
A keen project manager, Ellie is firm but patient in controlling and executing marketing communications, building B2B alliances, managing and developing the series of C-Level conferences “The Great Debate” for our B2B clients, enhancing customer relationship management and developing multi-channel customer strategies.
A keen project manager, Ellie is firm but patient in controlling and executing marketing communications, building B2B alliances, managing and developing the series of C-Level conferences “The Great Debate” for our B2B clients, enhancing customer relationship management and developing multi-channel customer strategies.
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