B2B Customer Management Archives - Page 11 of 15

CA Director, Peter Lavers in Las Vegas at the IBM Amplify 2017 conference in his role as a Watson Commerce Futurist

March 20, 2017/in News /by Dr Mark Hollyoake

We’re pleased to announce that Peter Lavers will attend the IBM Amplify 2017 conference in Las Vegas in his role as a Watson Commerce Futurist. IBM Amplify is the premier Marketing… Read more

Understanding and building sales capability

March 16, 2017/in Sales and Account Management /by Alan Thompson

In the world of B2B, the capability of your people is crucial to your company’s success. We have drawn from a recent client engagement to share a case study demonstrating how invest… Read more

Customer Attuned spotlights Employee Relationship Quality (ERQ)

March 7, 2017/in News /by Alan Thompson

Customer Attuned have been managing Customer Relationship Quality (CRQTM) programmes with our UK clients for a number of years. But did you know that we also offer an Employee ver… Read more

Trust in Me ~ now three years in

March 7, 2017/in News /by Dr Mark Hollyoake

Mark Hollyoake shares insights from his doctorate on trust within B2B What do we really know about trust? It may be the subject of numerous books and conference papers, bandied abo… Read more

Customer Attuned Director speaks at Napier University

March 7, 2017/in News /by Dr Mark Hollyoake

A guest lecture in Strategic CRM was delivered by CA Director, Mark Hollyoake, to an audience of MSC students at Napier University in Edinburgh. During his three hour session Mark… Read more

Trust – Too much of a Good Thing?

July 8, 2016/in Embedded Trust /by Dr Mark Hollyoake

Client relationships are a peculiar, they can take forever to develop and nurture, and can be terminated at short notice. Conversely, they can feel secure and comfortable, yet do… Read more

Building Trust into your Customer Plans

May 26, 2016/in Trust Evaluation and Development /by Dr Mark Hollyoake

Few people would doubt that building trust forms one of the foundations of a positive and mutually beneficial relationship. Yet, within B2B a lot of research into trust tends to be… Read more

Top 5 Obstacles to B2B Customer Centricity #5 Out of Date IT Tools

May 18, 2016/in Customer Centricity /by Peter Lavers

The Top Five Obstacles to Customer Centricity in B2B Companies and How to Overcome them Obstacle 5: Out of Date IT Tools This is the fifth blog in our series based on the early result… Read more

Trust & Commitment: Chicken and Egg?

May 12, 2016/in Embedded Trust /by Dr Mark Hollyoake

Mark Hollyoake shares insights from his doctorate on trust within B2B This week I’m grappling with a chicken and egg situation: trust and commitment. Good B2B customer managemen… Read more

Top 5 Obstacles to B2B Customer Centricity #4 Stalled/Delayed/Dropped Customer Programmes

May 10, 2016/in Customer Centricity /by Peter Lavers

The Top Five Obstacles to Customer Centricity in B2B Companies and How to Overcome them Obstacle 4: Stalled/Delayed/Dropped Customer Programmes This is the fourth blog in our se… Read more

Tag Archive for: B2B Customer Management