Customer Attuned Director speaks at Napier University
A guest lecture in Strategic CRM was delivered by CA Director, Mark Hollyoake, to an audience of MSC students at Napier University in Edinburgh. During his three hour session Mark covered where CRM originated from, definitions, B2B vs B2C, and how you would implement it by way of case study examples.
- Dr Mark’s Virtual Tea Time Chat with Mike Chatters, Lactalis - February 18, 2021
- Dr Mark’s Virtual Tea Time Chat with Tessa Boshoff, Wall Street English - December 10, 2020
- Unpacking the B2B Trust DNA™ Model - July 1, 2020