B2B Trust is more than a gimmick, read our actionable insights

Tag Archive for: B2B Trust

Dr Mark Hollyoake

Customer Attuned Director Guest Speaker at The University of Southampton

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Customer Attuned Director, Mark Hollyoake, delivered a guest lecture at the University of Southampton today. Over the course of two hours Mark led an interactive session that ex… Read more
Dr Mark Hollyoake

Customer Attuned Director to Speak at British Academy of Management Conference

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Mark Hollyoake – Customer Attuned Director has been accepted to present a paper at the BAM conference The paper; ‘What’s in a Name’: re-defining B2B Tr… Read more
Alan Thompson

Trust as a business developer

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Customer Attuned Director, Mark Hollyoake, speaks at Xtend London event. The audience was made up of senior Directors from a wide range of industry sectors. During the talk, Mark… Read more
Dr Mark Hollyoake

The DNA of Trust

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Trust in a B2B context has received increasing attention in recent years, as organisations recognize its role in relationship development. In this blog, using insight from lite… Read more
Alan Thompson

Customer Attuned spotlights Employee Relationship Quality (ERQ)

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Customer Attuned have been managing Customer Relationship Quality (CRQTM) programmes with our UK clients for a number of years. But did you know that we also offer an Employee ver… Read more
Dr Mark Hollyoake

Trust in Me ~ now three years in

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Mark Hollyoake shares insights from his doctorate on trust within B2B What do we really know about trust? It may be the subject of numerous books and conference papers, bandied abo… Read more
Dr Mark Hollyoake

Working with Distributors – Back to Basics

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In this article, we unpick some of the common complexities of working with distributors; getting back to basics. Contrary to most organisation’s belief, it’s possible to improv… Read more