B2B Trust Archives - Page 9 of 14

Business Development Managers (BDM) & the Underwriter relationship

October 9, 2017/in Sales and Account Management /by Dr Mark Hollyoake

The importance of the BDM role and function in the distribution and customer management of financial services cannot be underestimated. The BDM ensures we gain and maintain the o… Read more

‘TRUST’ – THE PARTNERSHIP GLUE

August 23, 2017/in Embedded Trust /by Dr Mark Hollyoake

How strong is the relationship with your most important customer? Over the last 15 years we have been researching and exploring trust as an indicator of partnership strength. Whe… Read more

Customer Attuned Director to Speak at British Academy of Management Conference

June 1, 2017/in News /by Dr Mark Hollyoake

Mark Hollyoake – Customer Attuned Director has been accepted to present a paper at the BAM conference The paper; ‘What’s in a Name’: re-defining B2B Tr… Read more

Developing People to Deliver Change

April 21, 2017/in Training and Development /by Alan Thompson

The Hornby Hobbies Story so far … We have been on an incredible journey with the Sales teams from Hornby Hobbies over the last six months. The start point saw a team with pressure on al… Read more

Trust as a business developer

March 21, 2017/in Embedded Trust /by Alan Thompson

Customer Attuned Director, Mark Hollyoake, speaks at Xtend London event. The audience was made up of senior Directors from a wide range of industry sectors. During the talk, Mark… Read more

The DNA of Trust

March 20, 2017/in Embedded Trust /by Dr Mark Hollyoake

Trust in a B2B context has received increasing attention in recent years, as organisations recognize its role in relationship development. In this blog, using insight from lite… Read more

Customer Attuned spotlights Employee Relationship Quality (ERQ)

March 7, 2017/in News /by Alan Thompson

Customer Attuned have been managing Customer Relationship Quality (CRQTM) programmes with our UK clients for a number of years. But did you know that we also offer an Employee ver… Read more

Trust in Me ~ now three years in

March 7, 2017/in News /by Dr Mark Hollyoake

Mark Hollyoake shares insights from his doctorate on trust within B2B What do we really know about trust? It may be the subject of numerous books and conference papers, bandied abo… Read more

Working with Distributors – Back to Basics

December 8, 2016/in Customer Management /by Dr Mark Hollyoake

In this article, we unpick some of the common complexities of working with distributors; getting back to basics. Contrary to most organisation’s belief, it’s possible to improv… Read more

The Softer Side of Trust Building

November 22, 2016/in Trust Evaluation and Development /by Dr Mark Hollyoake

When looking at literature on B2B trust and empirical evidence on building a trust based relationship, I identified drivers which fall into two distinct categories: HARD: the pr… Read more

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