We work with many companies across many sectors – food, pharma, industrials, domestic electronics, financial services and others – and assist them with such disciplines as Stra… Read more
http://customerattuned.com/wp-content/uploads/2022/08/logo-1.svg00Chris Huddhttp://customerattuned.com/wp-content/uploads/2022/08/logo-1.svgChris Hudd2015-04-22 15:01:032022-09-08 09:47:09Improving Customer Planning through greater Attunement
“Just who is the customer here?”
In this article, the third in our series exploring the intermediated / broker relationships in Financial Services, we focus on the q… Read more
http://customerattuned.com/wp-content/uploads/2022/08/logo-1.svg00Alan Thompsonhttp://customerattuned.com/wp-content/uploads/2022/08/logo-1.svgAlan Thompson2015-04-15 10:45:412022-06-22 12:50:11Customer Management in a world of Intermediaries and Brokers
BROKERS AND INTERMEDIARIES
“DEPENDENT or INTERDEPENDENT”
How Equitable are your Relationships?
The role of the broker / intermediary / agent within the financia… Read more
http://customerattuned.com/wp-content/uploads/2022/08/logo-1.svg00Alan Thompsonhttp://customerattuned.com/wp-content/uploads/2022/08/logo-1.svgAlan Thompson2015-04-01 10:29:062022-09-08 09:49:17How Equitable are your Broker and Intermediary Relationships?
Trust is the willingness to be vulnerable based upon positive expectations about another’s intentions or behaviours.
– Rousseau et al
Trust is one of the fundamental comp… Read more
00Ellie Lukhttp://customerattuned.com/wp-content/uploads/2022/08/logo-1.svgEllie Luk2015-03-23 17:19:202022-06-23 10:32:45The Great Debate (5) – Building Trust
In the latest Great Debate at the magnificent Crystal Building in London we discussed the most fundamental component of B2B customer relationships: Trust. Three speakers from i… Read more
00Peter Lavershttp://customerattuned.com/wp-content/uploads/2022/08/logo-1.svgPeter Lavers2015-03-05 10:59:212022-06-23 10:32:45Ten insights from the B2B sector about Building Trust
We have two recent examples of problems within massive UK businesses, one which appears to understand the power and value of trust and another which does not.
In June the systems pr… Read more
http://customerattuned.com/wp-content/uploads/2022/08/logo-1.svg00Chris Huddhttp://customerattuned.com/wp-content/uploads/2022/08/logo-1.svgChris Hudd2015-02-28 17:55:582022-06-23 10:32:13RBS vs O2 – Understanding the power and value of trust
Was there ever a golden era when people ran businesses to earn a good living and contribute to the society that provided the foundation for their good fortune?
We seem to have evolve… Read more
http://customerattuned.com/wp-content/uploads/2022/08/logo-1.svg00Dr Mark Hollyoakehttp://customerattuned.com/wp-content/uploads/2022/08/logo-1.svgDr Mark Hollyoake2015-02-28 16:59:202022-09-08 09:37:41Is it really success if it’s not equitable?
The concept of equity emanates from law – the idea (or ideal!) of fairness in dealings between two individuals/organisations. But how does this concept translate into B2B… Read more
http://customerattuned.com/wp-content/uploads/2022/08/logo-1.svg00Chris Huddhttp://customerattuned.com/wp-content/uploads/2022/08/logo-1.svgChris Hudd2015-02-28 16:54:362022-09-08 09:38:27Equitability in B2B Relationships
Some time ago I was working with a B2B insurance company that did all its business through brokers. They were bemoaning the fact that they were not getting improved “net prom… Read more
http://customerattuned.com/wp-content/uploads/2022/08/logo-1.svg00Peter Lavershttp://customerattuned.com/wp-content/uploads/2022/08/logo-1.svgPeter Lavers2015-02-28 16:53:272022-06-23 10:33:48How do I know how much my business is trusted?
Customer Attuned recently brought together a group of senior leaders from a number of sectors to debate and discuss the issue of trust – a subject of which it is difficult to turn on t… Read more
http://customerattuned.com/wp-content/uploads/2022/08/logo-1.svg00Dr Mark Hollyoakehttp://customerattuned.com/wp-content/uploads/2022/08/logo-1.svgDr Mark Hollyoake2015-02-28 16:01:102022-06-23 10:33:48What B2B Industry Leaders are saying about Trust